Green Giants

  • by E. Freya Williams
  • Narrated by Kelly Bourquin
  • 7 hrs and 6 mins
  • Unabridged Audiobook

Publisher's Summary

What do Brazil's top beauty brand, America's second-fastest-growing restaurant chain, and the world's third best-selling car have in common? They are shattering the myth that acting sustainably and building a billion-dollar business are mutually exclusive. Green Giants examines nine companies that are merging social responsibility with wild profitability - and reveals the six factors responsible for their success, including: iconoclastic leadership fueled by deep conviction and a rebellious streak; disruptive innovation that uses sustain ability to spur the development of radically better products and services; and a higher purpose that ignites the company - when the mission leads, profits follow.
Mainstream appeal with positioning and packaging stripped of the crunchy cliches that alienate the average customer: This new breed of billion-dollar business proves it's possible to achieve enormous success while implementing sustainable principles that help consumers live better lives. Ranging from start-ups to business lines incubated within major multi nationals, these companies collectively represent over $60 billion in revenue. What's more, many command wider profit margins and are growing faster than their conventional counterparts. Packed with eye-opening research, exclusive interviews, and enlightening examples from Chipotle, Toyota, Unilever, Tesla, General Electric, and more, Green Giants serves as a blueprint for sustainable success that anyone can follow.


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Customer Reviews

Most Helpful

Informative and inspirational

This book gives an in depth analysis on how and how not to be sustainable. Very interesting and helpful for anyone in business.
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- Zzap

The business book on Sustainability

Would you recommend this audiobook to a friend? If so, why?

Yes, great examples of real businesses both established and start-ups on how they approach sustainability - not a rambling on about climate change.

What was one of the most memorable moments of Green Giants?

The leadership aspect demonstrated by the case studies - key iconoclastic CEO's that take this on as how they do business, not a financial tail wagging the dog - but a holistic picture of the business.

Would you be willing to try another one of Kelly Bourquin’s performances?

NO! Narrator was not good in this book - no proper stopping between sentences, monotonous most of the time - and especially towards the end of the book - sentences where not completed properly or punctuation was not adhered to. Unfortunately this does the book no justice at all!

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- Pieter

Book Details

  • Release Date: 07-24-2015
  • Publisher: Gildan Media, LLC