Green Giants

  • by E. Freya Williams
  • Narrated by Kelly Bourquin
  • 7 hrs and 6 mins
  • Unabridged Audiobook

Publisher's Summary

What do Brazil's top beauty brand, America's second-fastest-growing restaurant chain, and the world's third best-selling car have in common? They are shattering the myth that acting sustainably and building a billion-dollar business are mutually exclusive. Green Giants examines nine companies that are merging social responsibility with wild profitability - and reveals the six factors responsible for their success, including: iconoclastic leadership fueled by deep conviction and a rebellious streak; disruptive innovation that uses sustain ability to spur the development of radically better products and services; and a higher purpose that ignites the company - when the mission leads, profits follow.
Mainstream appeal with positioning and packaging stripped of the crunchy cliches that alienate the average customer: This new breed of billion-dollar business proves it's possible to achieve enormous success while implementing sustainable principles that help consumers live better lives. Ranging from start-ups to business lines incubated within major multi nationals, these companies collectively represent over $60 billion in revenue. What's more, many command wider profit margins and are growing faster than their conventional counterparts. Packed with eye-opening research, exclusive interviews, and enlightening examples from Chipotle, Toyota, Unilever, Tesla, General Electric, and more, Green Giants serves as a blueprint for sustainable success that anyone can follow.

More

See More Like This

Customer Reviews

Most Helpful

Informative and inspirational

This book gives an in depth analysis on how and how not to be sustainable. Very interesting and helpful for anyone in business.
Read full review

- Zzap

The business book on Sustainability

Would you recommend this audiobook to a friend? If so, why?

Yes, great examples of real businesses both established and start-ups on how they approach sustainability - not a rambling on about climate change.


What was one of the most memorable moments of Green Giants?

The leadership aspect demonstrated by the case studies - key iconoclastic CEO's that take this on as how they do business, not a financial tail wagging the dog - but a holistic picture of the business.


Would you be willing to try another one of Kelly Bourquin’s performances?

NO! Narrator was not good in this book - no proper stopping between sentences, monotonous most of the time - and especially towards the end of the book - sentences where not completed properly or punctuation was not adhered to. Unfortunately this does the book no justice at all!


Read full review

- Pieter

Book Details

  • Release Date: 07-24-2015
  • Publisher: Gildan Media, LLC