Green Giants

  • by E. Freya Williams
  • Narrated by Kelly Bourquin
  • 7 hrs and 6 mins
  • Unabridged Audiobook

Publisher's Summary

What do Brazil's top beauty brand, America's second-fastest-growing restaurant chain, and the world's third best-selling car have in common? They are shattering the myth that acting sustainably and building a billion-dollar business are mutually exclusive. Green Giants examines nine companies that are merging social responsibility with wild profitability - and reveals the six factors responsible for their success, including: iconoclastic leadership fueled by deep conviction and a rebellious streak; disruptive innovation that uses sustain ability to spur the development of radically better products and services; and a higher purpose that ignites the company - when the mission leads, profits follow.
Mainstream appeal with positioning and packaging stripped of the crunchy cliches that alienate the average customer: This new breed of billion-dollar business proves it's possible to achieve enormous success while implementing sustainable principles that help consumers live better lives. Ranging from start-ups to business lines incubated within major multi nationals, these companies collectively represent over $60 billion in revenue. What's more, many command wider profit margins and are growing faster than their conventional counterparts. Packed with eye-opening research, exclusive interviews, and enlightening examples from Chipotle, Toyota, Unilever, Tesla, General Electric, and more, Green Giants serves as a blueprint for sustainable success that anyone can follow.


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Customer Reviews

Most Helpful

My niece thought the voice was computer generated.

Seriously I believe the content is valuable but it really is painful to listen to.
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- G. D. Sullivan

Content is great but presentation needs work

Would you say that listening to this book was time well-spent? Why or why not?

I could not listen to this book. The performance was so awful. I was having a difficult time determining whether it was read by computer or by a person. Words were mispronounced, it was recorded in pieces that were poorly stitched together, and it was read in an almost monotone voice.

Would you be willing to try another one of Kelly Bourquin’s performances?

I would not at all be willing to try another of Kelly Bourquin's performances.

Who do you think would benefit most from listening to Green Giants?

The content is the only redeeming value of this book. If you can stand to listen to it for a couple hours then you will find that it might pique your interest enough to buy the physical book, as I did.

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- J. A. Bowen

Book Details

  • Release Date: 07-24-2015
  • Publisher: Gildan Media, LLC