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Publisher's Summary

The new question: Ten years after the worldwide best seller Good to Great, Jim Collins returns to ask: Why do some companies thrive in uncertainty, even chaos, and others do not? In Great by Choice, Collins and his colleague, Morten T. Hansen, enumerate the principles for building a truly great enterprise in unpredictable, tumultuous, and fast-moving times.
The new study: Great by Choice distinguishes itself from Collins’s prior work by its focus on the type of unstable environments faced by leaders today.
The new findings:


The best leaders were more disciplined, more empirical, and more paranoid.
Following the belief that leading in a “fast world” always requires “fast decisions” and “fast action” is a good way to get killed.
The great companies changed less in reaction to a radically changing world than the comparison companies.

This book is classic Collins: contrarian, data-driven, and uplifting. He and Hansen show convincingly that, even in a chaotic and uncertain world, greatness happens by choice, not by chance.
©2011 Jim Collins and Morten T. Hansen (P)2011 HarperCollins Publishers
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Customer Reviews

Most Helpful

By Kurt on 11-03-11

Real Insight!!

How many times have you heard popular business authors say 'break all the rules', 'innovate or die', 'act now!' and 'be bold!'? All this sounds good, but is it true? Mr. Collins book brings a realistic, pragmatic and actionable view of what makes a business successful - amid all the hype. His book focuses on three success factors: fanatic discipline, empirical creativity and practical paranoia. Each of these factors grounded in significant research. For example, with the passing of Steve Jobs, there's lots of talk about the importance of innovation. Mr. Collins work puts innovation in proper perspective by showing that companies need a certain level of innovation in their companies to survive, but companies that innovated a lot, tended to get into trouble. This is where the book cuts through the hype and puts innovation into a realistic context.

Who is this book for? Here's the amazing thing about this book: you can apply these principles to a major corporation, non-profit, church, or even to yourself! If you're a leader of any size organization, you'll walk away from this book with stuff you can start doing on Monday. This book continues Mr. Collins outstanding series of books: Built to Last, Good to Great - everyone of them a home run.

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11 of 11 people found this review helpful


By Russell Shubin on 11-23-11

Roughly read by Collins

Collins should not have tried to read this.
It is odd how bad the read is: Stilted, odd mid-sentence pauses, generally disconnected.
The book itself is good. The reading of it was distracting.

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10 of 11 people found this review helpful

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