Great by Choice

  • by Jim Collins, Morten T. Hansen
  • Narrated by Jim Collins
  • 8 hrs and 45 mins
  • Unabridged Audiobook

Publisher's Summary

The new question: Ten years after the worldwide best seller Good to Great, Jim Collins returns to ask: Why do some companies thrive in uncertainty, even chaos, and others do not? In Great by Choice, Collins and his colleague, Morten T. Hansen, enumerate the principles for building a truly great enterprise in unpredictable, tumultuous, and fast-moving times.
The new study: Great by Choice distinguishes itself from Collins’s prior work by its focus on the type of unstable environments faced by leaders today.
The new findings:


The best leaders were more disciplined, more empirical, and more paranoid.
Following the belief that leading in a “fast world” always requires “fast decisions” and “fast action” is a good way to get killed.
The great companies changed less in reaction to a radically changing world than the comparison companies.

This book is classic Collins: contrarian, data-driven, and uplifting. He and Hansen show convincingly that, even in a chaotic and uncertain world, greatness happens by choice, not by chance.

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Customer Reviews

Most Helpful

an unendurable narration

I know Jim Collins is a brilliant guy, and I enjoyed reading his book Good to Great. I don't know why he was chosen to read this book, however, because his performance is unendurable. I don't know whether I can get past chapter 2.

If you're interested in purchasing, please listen to the sound sample to see whether you are comfortable with his reading style.
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- Mary

Going to Read it. Could Not Get Past Narration

What did you like best about Great by Choice? What did you like least?

I like Jim Collins Books. Actually my favorite is


How could the performance have been better?

Jim Collins may be great in person but his over-articulation of words had me listening to that more than what he was saying. It became distracting. I tried 3 times and still could not get past the 2nd chapter.


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- Glenn

Book Details

  • Release Date: 10-11-2011
  • Publisher: HarperAudio