Great Demo!

  • by Peter Cohan
  • Narrated by Dave Wright
  • 7 hrs and 27 mins
  • Unabridged Audiobook

Publisher's Summary

Great Demo! provides sales and presales staff with a method to dramatically increase their success in closing business through substantially improved software demonstrations. It draws upon the experiences of thousands of demonstrations, both delivered and received from vendors and customers. The distinctive "Do the Last Thing First" concept generates a "Wow!" response from customers. The Great Demo! method is presented simply and clearly, and is elaborated more fully in each successive chapter, providing a rich toolkit for software sales teams. Real-life anecdotes, examples, and axioms offer humorous and effective punctuation. Updated with new best practices, tips and techniques, this second edition now includes a complete chapter on remote demonstrations - an area of increased activity and unique challenges. An additional chapter on managing evaluations (for fun and profit) extends the utility of the audiobook to those in sales and management. Great Demo! is a terrific listen on an airplane or between customer visits. It offers a straightforward process for creating and delivering highly compelling software demonstrations, excellent advice, tips, and the occasional epiphany.


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Customer Reviews

Most Helpful

Terrible! Don’t waste your money or credit

I had to give up by chapter 4. This book is a series of lists and hype. No content.
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- chris

Audible and book

Would you listen to Great Demo! again? Why?

Yes, its educational.

What was one of the most memorable moments of Great Demo!?

The speaker does a great job in stating the importance of communication.

Have you listened to any of Dave Wright’s other performances before? How does this one compare?


Did you have an extreme reaction to this book? Did it make you laugh or cry?


Any additional comments?

I suggest you also get the book along with the Audible so you can use it for quicker reference.

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- Amir G.

Book Details

  • Release Date: 10-18-2013
  • Publisher: The Second Derivative