Great Demo!

  • by Peter Cohan
  • Narrated by Dave Wright
  • 7 hrs and 27 mins
  • Unabridged Audiobook

Publisher's Summary

Great Demo! provides sales and presales staff with a method to dramatically increase their success in closing business through substantially improved software demonstrations. It draws upon the experiences of thousands of demonstrations, both delivered and received from vendors and customers. The distinctive "Do the Last Thing First" concept generates a "Wow!" response from customers. The Great Demo! method is presented simply and clearly, and is elaborated more fully in each successive chapter, providing a rich toolkit for software sales teams. Real-life anecdotes, examples, and axioms offer humorous and effective punctuation. Updated with new best practices, tips and techniques, this second edition now includes a complete chapter on remote demonstrations - an area of increased activity and unique challenges. An additional chapter on managing evaluations (for fun and profit) extends the utility of the audiobook to those in sales and management. Great Demo! is a terrific listen on an airplane or between customer visits. It offers a straightforward process for creating and delivering highly compelling software demonstrations, excellent advice, tips, and the occasional epiphany.

More

See More Like This

Customer Reviews

Most Helpful

good read

this was great book, a lot of good information even for a seasoned sales engineer.
Read full review

- Amazon Customer

Book Details

  • Release Date: 10-18-2013
  • Publisher: The Second Derivative