• by Ken Auletta
  • Narrated by Jim Bond
  • 13 hrs and 57 mins
  • Unabridged Audiobook

Publisher's Summary

In Googled, esteemed media writer and critic Ken Auletta uses the story of Google's rise to explore the inner workings of the company and the future of the media at large. Although Google has often been secretive, this book is based on the most extensive cooperation ever granted a journalist, including access to closed-door meetings and interviews with founders Larry Page and Sergey Brin, CEO Eric Schmidt, and some 150 present and former employees.Inside the Google campus, Auletta finds a culture driven by brilliant engineers in which even the most basic ways of doing things are questioned. His reporting shines light on how Google has been so hugely successful - and why it could slip. On one hand, Auletta reveals how the company has innovated, from Gmail, Google Maps, and Google Earth, to YouTube, search, and other seminal programs. On the other, he charts its conflicts: the tension between massive growth and its mandate of "Don't be evil"; the limitations of a belief that mathematical algorithms always provide correct answers; and the collisions of Google engineers who want more data with citizens worried about privacy.More than a comprehensive study of media's most powerful digital company, Googled is also a lesson in new media truths. Pairing Auletta's unmatched analysis with vivid details and rich anecdotes, it shows how the Google wave grew, how it threatens to drown media institutions once considered impregnable - and where it is now taking us all.


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Customer Reviews

Most Helpful

Audio production could have been better

While the narrator is competent, easy to listen to, and has a voice well-suited for the topic, there are clear artifacts in the audio production.

There are small sections of frequent and quite noticeable "inserts" that are probably the result of error corrections done after the primary recording. Also, there are times when the narrator makes awkward inflections of certain words that seem unnecessary and out of sync.

These are minor issues when you concentrate on Auletta's very fine and interesting narrative.
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- David

Interesting, but Tedious

While the story is interesting and compelling, the fact that this book seems to retell the same general story dozens of time becomes tedious. The focus is on nearly one industry, advertising, with almost nothing on the technical advances that made Google. If this book were half the length it would be much better. Perhaps the abridged version is better. The author repeats the same theme dozens of times, how Google upsets the advertising and entertainment content industry. After about the 10th similar passage on that fact it gets OLD. Its seemed that about 25% of this book is what I was looking for, the story of how the company was built, and its victories and challenges.

I found the reader used odd voice inflection. Play the preview, and be aware of the length. For some reason the reader seemed a mismatch to the book and its story. It becomes confusing because there are SO many similar recounts of interviews, and the reader uses the same speach patter for all. r.
Would be much better at half the length, and is too much a story of the advertising world.

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- Brian

Book Details

  • Release Date: 11-03-2009
  • Publisher: Brilliance Audio