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More than a comprehensive study of media's most powerful digital company, Googled is also a lesson in new media truths. Pairing Auletta's unmatched analysis with vivid details and rich anecdotes, it shows how the Google wave grew, how it threatens to drown media institutions once considered impregnable - and where it is now taking us all.
Customer ReviewsMost Helpful
By Brian on 02-25-10
Interesting, but Tedious
While the story is interesting and compelling, the fact that this book seems to retell the same general story dozens of time becomes tedious. The focus is on nearly one industry, advertising, with almost nothing on the technical advances that made Google. If this book were half the length it would be much better. Perhaps the abridged version is better. The author repeats the same theme dozens of times, how Google upsets the advertising and entertainment content industry. After about the 10th similar passage on that fact it gets OLD. Its seemed that about 25% of this book is what I was looking for, the story of how the company was built, and its victories and challenges.
I found the reader used odd voice inflection. Play the preview, and be aware of the length. For some reason the reader seemed a mismatch to the book and its story. It becomes confusing because there are SO many similar recounts of interviews, and the reader uses the same speach patter for all. r.
Would be much better at half the length, and is too much a story of the advertising world.
8 of 8 people found this review helpful
By Charles on 01-23-10
An exhausting "notebook dump"
That's news-biz terminology for when a reporter just puts everything he knows into a story — is not selective. Ken Auletta is a stellar reporter, but this book is a firehose that is flopping out of control. I feel as though I have re-lived the entire history of Google and modern media in real time. What I had hoped for was something to help me make sense of it.
4 of 4 people found this review helpful