Esteemed business-school professors and renowned marketing consultants Alex Rovira and Fernando Trías de Bes have advised such multinational corporations as Bayer, Mercedes-Benz, Microsoft, Pepsi, and Sony. Written to counter the belief in blind chance, this international best seller is a simple yet profound fable that teaches us to stop waiting for good luck but to start cultivating the conditions that make success possible. As childhood friends enjoy a chance meeting after 50 years, one of them tells the old story that led to his success. The enchanting parable that follows combines a dash of fairy-tale lore with a poof of Merlin's wizardry as knights search for the elusive four-leaf clover that generates limitless luck.
With this delightful tale, reminiscent of Antoine de Saint-Exupéry's The Little Prince, listeners can reap the results of Rovira and de Bes' four-year study of successful people and discover the five characteristics and 10 rules of good luck.
"Charming....The story is inspiring." (Publishers Weekly)
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OMG! so good!
- Cliente Amazon
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