Regular price: $19.95

Membership details Membership details
  • A 30-day trial plus your first audiobook, free.
  • 1 credit/month after trial – good for any book, any price.
  • Easy exchanges – swap any book you don’t love.
  • Keep your audiobooks, even if you cancel.
  • After your trial, Audible is just $14.95/month.
Select or Add a new payment method

Buy Now with 1 Credit

By confirming your purchase, you agree to Audible's Conditions of Use and Amazon's Privacy Notice. Taxes where applicable.

Buy Now for $19.95

Pay using card ending in
By confirming your purchase, you agree to Audible's Conditions of Use and Amazon's Privacy Notice. Taxes where applicable.

Publisher's Summary

Marketing has an image problem. Media-savvy millennials, and their younger Gen Z counterparts, no longer trust advertising, and they demand increased social responsibility from their brands - while still insisting on cutting-edge products with on-trend design. As always, brands need to be cool - but now they need to be good, too. It's a tall order, and with new technology empowering consumers to bypass advertisements altogether, it won't be long before the old, advertising-based marketing model goes the way of the major label.
If only there was a new model, one that allowed companies to address environmental, civic, and economic issues in a way that grew their brand and business, while giving back to society, and re-branding branding as a powerful force for good. Enter Good is the New Cool, a bold new manifesto from marketing experts Afdhel Aziz and Bobby Jones. In provocative, whip-smart, and streetwise style, they take aim at conventional marketing, posing the questions few have had the vision and courage to ask: If the system is broken, how can we fix it? Rather than sinking money into advertising, why not create a new model, in which great marketing optimizes life?
With seven revolutionary new principles and insights and interviews from a new generation of marketers, social entrepreneurs, and leaders of such brands as Zappos, Citibank, The Honest Company, as well as the culture creators working with artists like Lady Gaga, Pharrell, and Justin Bieber, this rule-breaking book is the new business model for the 21st century, and a call to action for anyone interested in building a better tomorrow. This visionary book won’t just change your business—it will change the world.
©2016 Afdhel Aziz and Bobby Jones (P)2016 Wetware Media, LLC
Show More Show Less

Customer Reviews

Most Helpful
2 out of 5 stars
By Kelsey on 03-07-18

I could not finish it

The first hour was great. The next two hrs were bad. I have never quit reading a book until this one. The first hour was excellent though.

Read More Hide me
5 out of 5 stars
By Melinda on 01-18-17

Great content, difficult to listen to

Would you listen to Good Is the New Cool again? Why?

Great book but narrator makes it nearly impossible to want to listen to it again. It took a concerted effort to pay attention to the actual content because of the narrator's tone, intonation and too many voice variations. I am going to purchase the hard copy. I want to go back to the content but can't listen to it again.

How did the narrator detract from the book?

The narrator changed his voice whenever he quoted someone and it was extremely distracting and off-putting, especially when he was quoting women or person of color. It was almost offensive.

Read More Hide me

0 of 7 people found this review helpful

See all Reviews
© Copyright 1997 - 2018 Audible, Inc