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As a self employed business owner this book taught me basic skills to bring clients to my business. A must read if you know very little about sales.My sales have increased since reading and using what I learned in this book.
The author makes a scientific approach to the sale - especially this particular part of selling.
If you are looking for something beyond sales then this is probably not it.
In terms of value for spend, this was of zero value. Nothing in this recording is in anyway inspired or original.
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