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Publisher's Summary

In a world inundated with sales books on getting to yes, this audiobook recommends just the opposite, focusing on how increasing your failure rate can greatly accelerate your movement toward ultimate success.
Go for No! chronicles four days in the life of fictional character Eric Bratton, a call-reluctant copier salesman who wakes up one morning to find himself in a strange house with no idea of how he got there. But this house doesn't belong to just anyone! It belongs to him...a wildly successful, 10-years-in-the-future version of the person he could become if he learns to overcome his self-limiting beliefs and overcome his fear of failure.
Through the dialogue of the two main characters, the authors have fashioned an entertaining story to present the key concepts essential to sales success. Listeners learn:


What it takes to outperform 92 percent of the world's salespeople
That failing and failure are two very different things
Why it's important to celebrate success and failure
How to get past failures quickly and move on
That the most empowering word in the world is not yes...it's NO!
Written to be intentionally short and to the point, Go for No! is a quick, fun listen with valuable lessons that can change the way you think, sell, and live!
©2000-2014 Richard Fenton (P)2004-2014 Richard Fenton
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Customer Reviews

Most Helpful

By Andrew Stotz on 05-21-15

Awesome

Straight to the point, been selling for years and this opened up a new world!

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4 of 4 people found this review helpful


By lindsey on 04-06-16

Eye opener!

This book has definitely opened my eyes. I should not be afraid of the word No. I am on my way to great things.

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3 of 3 people found this review helpful

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Customer Reviews

Most Helpful

By Baby.M3 on 03-19-17

Amazing

What a wonderful book, I realised that I'm now the 10 year future me and the amount of no's I have had in the least 10 years is now why I am where I am today.
An amazing book to listen to, didn't feel like a drag, would diffently recommend, I'm going to continue going for no.

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2 of 2 people found this review helpful


By Balgies on 08-10-16

A Simple and Powerful Message

I hesitated a great deal before buying this audiobook. Would it be worth it?

It is a fantastic little book with a simple and clear message. Our relationship with failure is the wrong way around. While this is a message that most of us have begun to hear I found that it was delivered exceptionally well in this book.

It is one thing in theory and another thing in practise. This book though will be the constant reminder that I return to as I make the teaching into a stable practise in my own life.

Others disliked the story format, I however, thoroughly enjoyed it. Nothing will stick in the mind more than a good story and trust me this is one teaching you will definitely want to stick.

It was definitely worth the money.

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2 of 2 people found this review helpful

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Customer Reviews

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By sinead on 12-03-17

brilliant! what a way to change your success

loved it. cant wait to apply all the lessons!

also the narration was enthusiastic and easy to listen too.

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By shirley hunt on 05-20-17

LOVE THE SALES TIPS

Wish it didn't take so long to get to the GO FOR NO tips, I nearly gave up and returned the book because I'm not interested in reading a novel I'm just looking for sales tips. I'm sure it's well written, I don't want to discourage anyone from reading it, approx half the stories come that apply to the subject and I thank you - worth the wait !!!

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