Go for No!

  • by Richard Fenton, Andrea Waltz
  • Narrated by Richard Fenton
  • 1 hrs and 33 mins
  • Unabridged Audiobook

Publisher's Summary

In a world inundated with sales books on getting to yes, this audiobook recommends just the opposite, focusing on how increasing your failure rate can greatly accelerate your movement toward ultimate success.
Go for No! chronicles four days in the life of fictional character Eric Bratton, a call-reluctant copier salesman who wakes up one morning to find himself in a strange house with no idea of how he got there. But this house doesn't belong to just anyone! It belongs to him...a wildly successful, 10-years-in-the-future version of the person he could become if he learns to overcome his self-limiting beliefs and overcome his fear of failure.
Through the dialogue of the two main characters, the authors have fashioned an entertaining story to present the key concepts essential to sales success. Listeners learn:


What it takes to outperform 92 percent of the world's salespeople
That failing and failure are two very different things
Why it's important to celebrate success and failure
How to get past failures quickly and move on
That the most empowering word in the world is not yes...it's NO!
Written to be intentionally short and to the point, Go for No! is a quick, fun listen with valuable lessons that can change the way you think, sell, and live!

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Customer Reviews

Most Helpful

love the lesson to be learned

stick with it. the first third of the book is hard to follow and made me want to put it down but you hit that ahha moment and it was all necessary! lesson kicks ass
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- Elexus

Great read

This is an amazing life changing story with many lessons for moving beyond your fears and towards greatness on many levels.
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- Gregory Lemmon

Book Details

  • Release Date: 07-09-2014
  • Publisher: Courage Crafters Inc.