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Publisher's Summary

Radical generosity is the against-the-grain secret weapon of real influencers, and it will allow you to boost referrals, retention rates, and ROI like few other strategies.
But be warned, gifts with strings attached backfire. There is a right, and wrong, way to give.
John Ruhlin has gifted on behalf of everyone from Forbes Magazine to the Fortune 500, and his tactics lead to appreciative responses and wide-open check books.
Through poignant personal stories and data-backed evidence, Ruhlin breaks down how anyone - from mail clerk to managing director - can master the magic of Giftology with these and more:

Mastering reciprocity, the hidden bottom line booster
Laser-targeting whom to give a gift and when to use thrift
Uncovering your client's inner circle and becoming part of it

Give wholeheartedly to Giftology and reap the rewards of an expanding business and fruitful relationships, professional and personal alike.
©2016 John Ruhlin (P)2016 Podium Publishing
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Customer Reviews

Most Helpful
3 out of 5 stars
By Robin Ruud on 07-05-17

Has one beautiful sentence

The idea is amazing and the anecdotes are somewhat inspiring, but sadly, there isn't that much that goes into the concept. The whole book can be comprehensively summarized in pretty much two or three sentences.

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3 of 3 people found this review helpful

2 out of 5 stars
By Brett on 01-27-17

Great concept but left me wanting more

This book helped me to think harder about gifting and the positive byproducts associated with giving a quality gift, but it felt like mostly a promotion for his company.

I would have liked to have seen different and more gift examples... in the whole book he only mentions about 10 gifts that he and his partners have used. Also, the continual mention of bonus info if I go to his site and download the resources felt manipulative.... i bought the damn book so give me the info without jumping through hoops.

I like the idea, but overall it was lacking actionable steps and resources to make the process of "giftology" easy to implement.

I do not recommend this book.

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2 of 2 people found this review helpful

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