Getting to Like

How to Boost Your Personal and Professional Brand to Expand Opportunities, Grow Your Business, and Achieve Financial Success

By: Jeremy Goldman, Ali B. Zagat

Narrated by: Sean Pratt, Marguerite Gavin

Length: 7 hrs and 31 mins

Publisher's summary

In the last decade alone, the face and nature of the job market have evolved dramatically. It's now a given that personal branding will have a significant impact on your professional opportunities. It's not an exaggeration that your brand and reputation could make - or break - your career.

In order to connect with new employers and clients and transform your potential into success, you need to establish your unique digital identity, build strong relationships with your audience(s), and gain visibility for all the right reasons.

Getting to Like is a practical, actionable guide to anticipating and staying one step ahead of the curve - and your competition. Each chapter provides specific examples for effective communication and engagement, including:

• Strategies for both in-person and digital channels
• Interviews, case studies, and advice from branding and marketing experts
• Specific guidelines for successfully navigating the most essential platforms

It's a crowded, competitive marketplace out there. Getting to Like will help you stand out, make your voice heard, and take those crucial steps toward future-proofing your career.

©2016 Jeremy Goldman, Ali Zagat (P)2016 Gildan Media LLC

Critic reviews

"Through research and insightful case studies, Goldman and Zagat provide actionable advice for solopreneurs and senior business executives alike on how to build their personal brands, and maximize their overall impact in the process." (Marshall Goldsmith, author of the number-one New York Times best seller Triggers)

Fantastic resource!

This book has SO much useful, actionable information. If you are just starting to build your personal brand, this is a great starting point. And if you're already in process, this will help you focus and refine. Both narrators are fantastic - informative, personable and completely kept me engaged!

Solving the mysteries of social networking

This was a perfect listen for me at a perfect time in my life. As I am embarking on ACT II of my professional life, I found Getting to Like to be a great motivator in upping my social networking game. I have always enjoyed networking groups, meetings and conferences but this book helped me to understand the importance of navigating the digital world. The narration was light and friendly as both Sean Pratt and Marguerite Gavin gave voice to both authors of the book. Their narration style made me feel I was sitting down for a chat with knowledgeable friends. Highly recommend!

Practical Success Roadmap

Appreciated the details and practical nature of this book. From the simple to the complex, its all there. Narration was effective and easy to listen to.

Loved it!

In the digital world where traffic is more like that of flying cars in sci fi movies rather than the single level of contemporary roadways it is more that just difficult to navigate one's way to the destination of a solid Brand in that realm. The information the author's provide is sensible and easy to understand and apply. The narrators made the pages come alive.

Great info

Lots of good info in this book to chew on and great narration by the narrators. I recommend this book.

Great narrating and author advice!

I so enjoyed this informative and detailed book, brought to life by 2 great narrators, thanks!

Tons of great information!

While I was somewhat overwhelmed at times, this volume covers a plethora of branding strategies to match many business models. You're sure to find tips that fit your situation. The narration was clear and engaging. Good resource!

Fabulous

Excellent narration and great advice for building your personal brand. How-to advice for multiple social media platforms are discussed.