This book lays out the roles everyone, up and down the organization chart, can and must play to ensure that data is up to the demands of its use, in day-in, day-out work, decision-making, planning, and analytics.
By now, everyone knows that bad data extorts an enormous toll, adding huge (though often hidden) costs and making it more difficult to make good decisions and leverage advanced analyses. While the problems are pervasive and insidious, they are also solvable! As Tom Redman "the Data Doc" explains in Getting in Front on Data, the secret lies in getting the right people in the right roles to "get in front" of the management and social issues that lead to bad data in the first place.
Everyone should see himself or herself in this book. We are all both data customers and data creators.
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