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Publisher's Summary

In Joel's Schwartzberg's 10-plus years as a strategic communications trainer, the biggest obstacle he's come across - one that connects directly to nervousness, stammering, rambling, and epic fail - is that most speakers and writers don't have a point. They typically have just a title, a theme, a topic, an idea, an assertion, a catchphrase, or even something much less.
A point is something more. It's a contention you can propose, argue, defend, illustrate, and prove. A point offers a position of potential value. "Global warming is real" is not a point. "Scientific evidence shows that global warming is a real, human-generated problem that will have a devastating environmental and financial impact" is a point. When we have a point, our influence snaps into place. We communicate belief, conviction, and urgency. This book shows you how to identify your point, leverage it, stick to it, and sell it and how to train others to identify and successfully make their own points.
©2017 Joel Schwartzberg (P)2017 Joel Schwartzberg
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Customer Reviews

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By Marcellus on 10-18-17

Does what it says on the box!

As a person with an ever growing list of "must read" books, this book rose to the top of the list as a "listen to this first". This book is packed with practical and powerful tips, techniques and strategies to make and communicate your point like a pro.

One of the best books I've listened to this year. I'm now ordering a few copies to give to my team.

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