It's an exciting time to be in marketing: The Internet, social media, and content marketing are powerful equalizers, resetting the playing field for businesses large and small. Yet it's also a challenging time, with much work to do and an ever-changing array of platforms, features, and networks to master - all on a tighter budget than before.
Don't get discouraged. Get scrappy!
Shattering the myth that only big brands can do big things, Get Scrappy will help you:
Demystify digital marketing in a way that makes sense for your business
Do more with less
Build a strong brand with something to say
Find inspiration in unexpected places
Create relevant and engaging content and promote it via Twitter, Facebook, and other channels
Integrate strategy and message across touchpoints for a unified brand experience - both online and off
Spark dialogue with your community of customers
Measure what matters
The result is a reliable, repeatable system for reinventing your marketing as marketing reinvents itself. Featuring frameworks, hacks, tips, idea starters, and more, Get Scrappy is the map you need to take your marketing from good to great.
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Typical marketing "guru" stuff. Doesn't add much
- The third Chimp
The one digital marketing book to read this year..
Great that this was narrated by the author. Gave it a personal feel. The content connected all the various facets of a multi-channel digital marketing plan in an easy-to-understand fashion. I left the book feeling like I had a better grasp of the questions I needed to ask to make sure I was doing the absolute best I can with the limited time and resources I have.
At one point, Nick quotes a Rudyard Kipling poem that reminds marketers the most important questions to ask of their marketing strategy. That was pretty great. Also, the focus on regarding strategy as a map, rather than a prescription was enlightening.
I can tell that Nick writes from a place of experience actually doing the things he's talking about, whereas so many marketers and thought leaders write in hypotheticals and from a place of watching, not doing.
Really great amalgamation of ideas from some of my favorite marketing books. This book takes principles from some of the best minds in marketing and business and weaves them together to create the foundation for a full-scale digital marketing strategy that challenges you to do more with less. Really great read.
- Thomas T