• Full Brain Marketing for the Small Business

  • Merging Traditional, Digital & Social Media
  • By: D. J. Heckes
  • Narrated by: D. J. Heckes
  • Length: 6 hrs and 53 mins
  • Unabridged Audiobook
  • Release date: 09-14-10
  • Language: English
  • Publisher: Gildan Media, LLC
  • 2 out of 5 stars 2.2 (6 ratings)

Regular price: $17.49

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Publisher's Summary

Why full BRAIN Marketing? Undoubtedly, one of the most often needs in today’s business world is determining how to merge traditional, digital, and social media marketing in a hypercompetitive environment! Some business owners are even saying, “Innovate or Die!”
Marketing has changed and the way to reach your target audience is changing. The demand for constructive change and the speed of change in today’s world is unprecedented. Customers are embracing change and adapting to new product offerings faster than ever and businesses must innovate if they are to have any reasonable chance of growth. But innovating successfully is not easy, especially when marketing that innovation. It can be costly, time consuming and, worst of all, if not done properly, odds are that it will fail.
It is no longer a right brain or left brain world; it is the combination for full brain marketing that will work best for businesses in today’s competitive intelligence world. Learn the new ways in which to acquire valuable insights into one’s customer, ways in which to create game-changing ideas, and methods for reducing risk.

1. Are YOU ready for marketing?
2. Is your company branded?
3. Do you have a Competitive Edge?
4. Do you Tweet or Blog?
5. Are YOU Connected?

©2009 D. J. Heckes (P)2010 Gildan Media Corp
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Customer Reviews

Most Helpful
1 out of 5 stars
By Alan on 08-31-11

Awful...and a bit insulting.

This book sounds like the author may have been given a minimum page requirement and she used both rambling and repeating to hit that goal. The monotone narration helps make sure that the listener is tuned out or dazed by the time a salient point is covered. On top of these points there is the glaring mispronunciation of so many words throughout the reading...and I use the word reading here because it really sounds like she was reading one. word. at. a. time. a very unfamiliar text. Pretty bad, definitely wish I could have my credit back that I spent on this one.

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5 of 5 people found this review helpful

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