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Publisher's Summary

Impossible Goals, Inevitable Successes
Why are you struggling to grow your business when everyone else seems to be crushing their goals? If you needed to triple revenue within the next three years, would you know exactly how to do it? Doubling the size of your business, tripling it, even growing 10 times larger isn't about magic. It's not about privileges, luck, or working harder. There's a template that the world's fastest growing companies follow to achieve and sustain much, much faster growth.
From Impossible to Inevitable details the hyper-growth playbook of companies like the record-breaking Zenefits (which skyrocketed from $1 million to $100 million in two years); (the fastest growing multibillion-dollar software company); and EchoSign, aka Adobe Document Services (which catapulted from $0 to $144 million in seven years). Whether you have a $1 billion or a $100,000 business, you can use the same insights as these notable companies to learn what it really takes to break your own revenue records. For instance, one of the authors shows how he grew his income from $67,000 to $720,000 in four years while maintaining a 20 to 30 hour work week and welcoming a new child - nine times.
This book shows you how to surpass plateaus and get off of the up-and-down revenue roller coaster by answering three questions about growing revenue by 10 times:

Why aren't you growing faster?
What does it take to get to hyper-growth?
How do you sustain growth?
This powerful, effective book provides a template for you to kick off your biggest growth spurt yet. This template includes the seven ingredients of hyper-growth:

You're not ready to grow until you nail a niche.
Overnight success is a fairy tale. You're not going to be magically discovered. You need sustainable systems that create predictable pipeline.
Growth exposes your weaknesses, and it will cause more problems than it solves - until you make sales scalable.
It's hard to build a big business out of small deals. Figure out how to double your deal size.
It'll take years longer than you want, but don't quit too soon. Make sure you can do the time.
Your people are renting, not owning their jobs. Develop a culture of initiative, not adequacy, by embracing employee ownership.
Employees, you are too accepting of reality and too eager to quit. You can define your destiny to make a difference, for yourself and your company, no matter what you do or where you work.
The authors take each ingredient and break it down into specific steps to guide you through implementation. From Impossible to Inevitable helps you take impossible goals and turn them into inevitable successes for your business and team. You will achieve success even bigger than you can imagine from where you're sitting today.
©2016 PebbleStorm, Inc. and SaaStr Inc. (P)2017 Audible, Inc.
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Customer Reviews

Most Helpful
5 out of 5 stars
By Jens Schriver on 02-20-17

Turned my thinking about sales upside down

Excellent book! It's very hands on and full of practical sales advice, even for tiny companies and startups.

A key takeaway for me was the advice to divide the sales team, so one part is responsible for leads. The way in which the authors put the value (of the company) on the ability to generate leads, not close sales, is wildly eye-opening.

Another takeaway was the focus on Costumer Success, an area I had heard of, but didn't understand. The authors take a concept such as Costumer Success, but they add their understanding of metrics and the sales funnel, so you learn how to build and measure it yourself. They actually make it sound easy.

The cover and introduction didn't make it clear to me that this is a book focused on SaaS. It's so integrated into the advice shared, I think they should have added "SaaS" to the title. Just so you know.

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3 of 3 people found this review helpful

5 out of 5 stars
By Jan on 07-13-18

SaaS startup bible

A must-read for anyone in SaaS or startups.
Worth every minute of your time - an investment you should definitely make.

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Customer Reviews

Most Helpful
1 out of 5 stars
By ama amazon on 02-08-18

A funny, Californian utopia with too little meat

Hard to listen to, a nice piece of propaganda at best. Far fetched. I did not like it.

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