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Publisher's Summary

What if the best way to grow your network isn't by introducing yourself to strangers at cocktail parties, handing out business cards, or signing up for the latest online tool, but by developing a better understanding of the existing network that's already around you?
We know that it's essential to reach out and build your network. But did you know that it's actually your weaker or former contacts who will be the most helpful to you? Or that many of our best efforts at meeting new people simply serve up the same old opportunities we already have?
In this startling new look at the art and science of networking, business school professor David Burkus digs deep to find the unexpected secrets that reveal the best ways to grow your universe.
Based upon entertaining case studies and scientific research, this practical and revelatory guide shares what the best networkers really do...and it looks a lot less like collecting business cards and making random introductions and a lot more like fostering authentic connections and seeking out diverse new voices.
Forget the outdated advice you've already heard. Learn how to make use of the hidden networks you already have.
©2018 David Burkus (P)2018 Gildan Media
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Customer Reviews

Most Helpful
5 out of 5 stars
By Timothy P. Coleman on 06-27-18

Thought provoking

David has developed a masterful book that describes the social power of weak interactions. Interesting topic for me as many of the same thoughts/principles I have observed in a different topic matter - biological communication in cancer cells. I have been amazed at how often a small number of almost benign genetic mutations can lead to undesirable health outcomes.

In friend of a friend David shows that similar "weak" social interactions can lead to significant social outcomes. I have listen to it twice during my marathon training, finding it thought provoking and useful on many levels.

Thanks for a great book and the useful case studies !

Best
TPC

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5 out of 5 stars
By Amazon Customer on 06-20-18

Insightful and practical

This book is filled with solid research. While it's likely all examples are cherry-picked to fit perfectly with points he made, the suggestions for practical application (face-to-face and online through social media) appear legitimate. I'm in a space where I'm growing my company's influence and this book is part of my game plan.

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1 of 1 people found this review helpful

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