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This was a very practical book about how to implement the Fred principles in your life,business, or organization. I would highly recommend for anyone to read it who is interested in their improving customer service.
Would you listen to Fred 2.0 again? Why?
I would listen to it again. I selected this to see if I should recommend it instead of The Fred Factor. This is definitely a great sequel. But people still need to read the first Fred book before getting this one.