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I, as a business owner for 12 years, was looking for a book that would help me understand how to begin franchising my own existing company. I listened to this book because the description lead me to believe that the information contained would provide me with just that. The reality, is that the book is about 40% geared towards people in my situation and 60% geared toward people looking to buy into an existing franchise. Beyond that any information provided is for a true beginner to the business world. Anyone with moderate business experience, even ones who never went to college like me, will probably know most of the information contained in the book. I can certainly say this book would be helpful to an inexperienced person seeking to buy a franchise; but for someone seeking an education on how to turn their existing business into a sellable franchise, this book will simply not be of any help.
But if you are a beginner this will be a great education.
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