What do the world's greatest organizations have in common? They know that their most valuable resource is human - their employees and customers. And the best companies understand two important facts: people are emotional first and rational second, and because of that, employees and customers must be emotionally engaged in order for the organization to reach its full potential. The Gallup Organization's research not only bears that out, but has uncovered the secrets of creating and managing an "emotional economy" that will provide boom possibilities for your company.Follow this Path shows you how the traditional ways to engage people no longer apply in today's world. Instead, it offers a system it calls The Gallup Path, based on the proven, revolutionary strategies of the most successful businesses.Helping you build relationships one customer and one employee at a time, this important audiobook offers a unique new path for your organization to follow. All you have to do is value and develop human relationships all around you to transform your business - starting today.