• Focus on the Customer

  • Entrepreneural Growth Strategies
  • By: Brian Tracy
  • Narrated by: Brian Tracy
  • Length: 2 hrs and 19 mins
  • Original Recording
  • Release date: 07-21-16
  • Language: English
  • Publisher: Gildan Seminars
  • 4.0 (3 ratings)

Regular price: $12.59

Free with 30-day trial
Membership details Membership details
  • A 30-day trial plus your first audiobook, free
  • 1 credit/month after trial – good for any book, any price
  • Easy exchanges – swap any book you don’t love
  • Keep your audiobooks, even if you cancel
  • After your trial, Audible is just $14.95/month
Select or Add a new payment method

Buy Now with 1 Credit

By confirming your purchase, you agree to Audible's Conditions of Use and Amazon's Privacy Notice. Taxes where applicable.

Buy Now for $12.59

Pay using card ending in
By confirming your purchase, you agree to Audible's Conditions of Use and Amazon's Privacy Notice. Taxes where applicable.

Publisher's Summary

In business, it's vital to focus on the customer. Let Brian Tracy, world-renowned international speaker, consultant, and best-selling author show you the most effective way. Learn:


Why people really buy
What people really want
How to serve your customers better than anyone
How to get your product to your customer
How to sell to other people's customers
How to harness the power of branding
The purpose of a business

©2016 Brian Tracy (P)2016 Gildan Media LLC
Show More Show Less
No Reviews are Available

Customer Reviews

Most Helpful

By Huw Bowles on 03-19-17

A trip back to business in the 1950s

The Eat the Frog was a simple concept well presented but I found Brian's story old fashioned, patronising and really basic. It was like getting business advice from a pensioner who worked in the pre-computer age. Whilst not completely irrelevant, even at only 2 hours in length, I didn't get much out of those 2 hours apart from revisiting Marlow's hierarchy of needs. Much better books out there so don't waste your time on this one. In my opinion.

Read More Hide me
See all Reviews
© Copyright 1997 - 2018 Audible, Inc