If your company has lost the focus it once had, here are clear solutions for moving your organization back to its key service and discarding everything else. Ries, coauthor of The 22 Immutable Laws of Marketing, gives clear examples from a variety of industries and demonstrates how crucial focus can be. Focus, he offers, is the key component to the successes of on-track companies such as Coca-Cola, Volvo, Sun Microsystems, and Little Caesars. He defines a new standard of corporate competitiveness for companies both big and small and passes on his extensive marketing experience and cutting-edge managerial advice. Get focused: your future depends on it.More
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Extremely dated yet still has value
Possibly. Although this book is incredibly outdated it does share important ideas in businesses recognizing the need to focus and specialize.
Matter of fact
The importance of specializing to set yourself apart in business.
Older recording but still very relevant today