- The Future of Your Company Depends on It
- Narrated by: Al Ries
- Length: 3 hrs
- Abridged Audiobook
- Release date: 12-16-99
- Language: English
- Publisher: HarperAudio
Regular price: $12.54
Buy Now with 1 Credit
Buy Now for $12.54
Customer ReviewsMost Helpful
By avoidthelloyd on 08-01-17
Really the economic history of IBM...
This book was referenced from a pastor I follow and so I thought I would check it out. It is out dated. In fact, the author makes fun of Bill Gates for predicting the combining of TV, radio and the internet. Every time you turn around he is referencing IBM. I did catch some jewels in here, but I wouldn't spend a credit on this one. It is basically a "do what you do best" idea, which is not a novel one. Lots of history on mergers and acquisitions that was rather boring. I have the paper copy coming so I guess I will highlight the keepers. If any of this was helpful, please click YES below. Later.
2 of 2 people found this review helpful
By Jill on 04-19-17
Extremely dated yet still has value
Would you try another book from Al Ries and/or Al Ries?
Possibly. Although this book is incredibly outdated it does share important ideas in businesses recognizing the need to focus and specialize.
Has Focus turned you off from other books in this genre?
What three words best describe Al Ries’s performance?
Matter of fact
What did you take away from Focus that you can apply to your work?
The importance of specializing to set yourself apart in business.