• by Al Ries
  • Narrated by Al Ries
  • 3 hrs and 0 mins
  • Abridged Audiobook

Publisher's Summary

If your company has lost the focus it once had, here are clear solutions for moving your organization back to its key service and discarding everything else. Ries, coauthor of The 22 Immutable Laws of Marketing, gives clear examples from a variety of industries and demonstrates how crucial focus can be. Focus, he offers, is the key component to the successes of on-track companies such as Coca-Cola, Volvo, Sun Microsystems, and Little Caesars. He defines a new standard of corporate competitiveness for companies both big and small and passes on his extensive marketing experience and cutting-edge managerial advice. Get focused: your future depends on it.


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Customer Reviews

Most Helpful

Older recording but still very relevant today

replaced a warn out tape with this digital recording... this should tell you everything you need to know. if not, then my advice is to listen to this recording over and over, and put the authors advice to work for you and your organization!
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- Capitalist Pig ""Capitalist Pig""

Great and convincing argument for focus

In business and in life focus is counter intuitive to logic. Great read/listen! Listening again. III III II II
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- Kyra Gaunt, Ph.D. "Kyra D. Gaunt, Ph.D."

Book Details

  • Release Date: 12-16-1999
  • Publisher: HarperAudio