• by Al Ries
  • Narrated by Al Ries
  • 3 hrs and 0 mins
  • Abridged Audiobook

Publisher's Summary

If your company has lost the focus it once had, here are clear solutions for moving your organization back to its key service and discarding everything else. Ries, coauthor of The 22 Immutable Laws of Marketing, gives clear examples from a variety of industries and demonstrates how crucial focus can be. Focus, he offers, is the key component to the successes of on-track companies such as Coca-Cola, Volvo, Sun Microsystems, and Little Caesars. He defines a new standard of corporate competitiveness for companies both big and small and passes on his extensive marketing experience and cutting-edge managerial advice. Get focused: your future depends on it.


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Customer Reviews

Most Helpful

Extremely dated yet still has value

Would you try another book from Al Ries and/or Al Ries?

Possibly. Although this book is incredibly outdated it does share important ideas in businesses recognizing the need to focus and specialize.

Has Focus turned you off from other books in this genre?

Absolutely not.

What three words best describe Al Ries’s performance?

Matter of fact

What did you take away from Focus that you can apply to your work?

The importance of specializing to set yourself apart in business.

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- Jill

Older recording but still very relevant today

replaced a warn out tape with this digital recording... this should tell you everything you need to know. if not, then my advice is to listen to this recording over and over, and put the authors advice to work for you and your organization!
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- Toptrucker

Book Details

  • Release Date: 12-16-1999
  • Publisher: HarperAudio