Focus

  • by Al Ries
  • Narrated by Al Ries
  • 3 hrs and 0 mins
  • Abridged Audiobook

Publisher's Summary

If your company has lost the focus it once had, here are clear solutions for moving your organization back to its key service and discarding everything else. Ries, coauthor of The 22 Immutable Laws of Marketing, gives clear examples from a variety of industries and demonstrates how crucial focus can be. Focus, he offers, is the key component to the successes of on-track companies such as Coca-Cola, Volvo, Sun Microsystems, and Little Caesars. He defines a new standard of corporate competitiveness for companies both big and small and passes on his extensive marketing experience and cutting-edge managerial advice. Get focused: your future depends on it.

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Customer Reviews

Most Helpful

Really the economic history of IBM...

This book was referenced from a pastor I follow and so I thought I would check it out. It is out dated. In fact, the author makes fun of Bill Gates for predicting the combining of TV, radio and the internet. Every time you turn around he is referencing IBM. I did catch some jewels in here, but I wouldn't spend a credit on this one. It is basically a "do what you do best" idea, which is not a novel one. Lots of history on mergers and acquisitions that was rather boring. I have the paper copy coming so I guess I will highlight the keepers. If any of this was helpful, please click YES below. Later.
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- avoidthelloyd

Extremely dated yet still has value

Would you try another book from Al Ries and/or Al Ries?

Possibly. Although this book is incredibly outdated it does share important ideas in businesses recognizing the need to focus and specialize.


Has Focus turned you off from other books in this genre?

Absolutely not.


What three words best describe Al Ries’s performance?

Matter of fact


What did you take away from Focus that you can apply to your work?

The importance of specializing to set yourself apart in business.


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- Jill

Book Details

  • Release Date: 12-16-1999
  • Publisher: HarperAudio