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Publisher's Summary

"Business today requires new perspectives," argues Peter Sheahan, one of the youngest and fastest-rising international consultants. In Flip, he shows that to succeed in a small-world economy, companies must distinguish themselves by finding a new way of doing business, one that systematically reexamines every single aspect of running a company.Flip reveals what the superstars of modern business have in common: an ability to "flip"---to think counterintuitively and then act boldly, with no regard for business-as-usual conventions. The only rule: there are no rules. Those who heed his proven advice will be well placed to join other "flipstars," including entrepreneurs Richard Branson and Rupert Murdoch and such visionary corporations as Google, Toyota, and Apple. But those who run with the pack and stick to the business school curriculum will find themselves perilously left behind.Presenting perennial wisdom in a fresh new way, Sheahan teaches today's decision makers how to embrace change and successfully operate in an economy that runs on new ideas.
©2008 Peter Sheahan; (P)2008 Tantor
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Critic Reviews

"Sheahan illustrates his points convincingly with examples pulled from the business headlines." (Publishers Weekly)
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Customer Reviews

Most Helpful
2 out of 5 stars
By Mark on 02-08-09

Interesting Stories, Flawed Logic

Had there been more research, this could have been an interesting book. Unfortunately, it falls well short, coming to the absurd conclusion that to succeed, you must simply do things that everyone thinks will fail. How many times this destroys the person's career or company Sheahan doesn't know, since they didn't become successful so he didn't look at them. He seems completely unaware that his thesis results from a simple case of selection bias.

What we really need to know is the decision process at the time that enabled people to tell when to go with and when to go against the tide. Instead of examining this, this book simply uses hindsight, leaving the reader with the unsatisfying conclusion that these people were successful because they succeeded.


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9 of 9 people found this review helpful

3 out of 5 stars
By Roy on 04-19-09

Contains a Key Learning

The novice walking this material will find it valuable. Otherwise, Sheahan has crammed a lot of well known principles into this book. However, the book contains a principle which is particularly well presented and that is "move forward despite ambiguity." It is better to act and learn from what happens than to stand down and wait for adquate information. He presents the idea in a particularly useful fashion.

I believe that if a book provides one usuable idea or insight to the reader - it is worth while. Read that section at least and congratulate the author for bringing together well worn thinking and putting it into useful form.

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2 of 2 people found this review helpful

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