“First, Hide the Poison Arrows, is a fascinating, creative lesson on how to use the science of "deductive reasoning and rehearsal" to become a highly-paid sales and management executive in a complex world. Sherlock Holmes, meet Russ Riendeau.” (Marshall Goldsmith, Bestselling Author of: Mojo: How to Get It, How to Keep It, How to Get It Back if You Lose It)
“First, Hide the Poison Arrows is an innovative and refreshing way of establishing thought leadership: part audiobook, part impromptu (but fluent and timely) motivational presentation. Provocative, with wide-ranging commentary on the ways people communicate, learn, buy/sell and manage, Dr. Riendeau delivers on his promise, mapping out specific action steps to improve our approach in all these areas.” (David Freedman, Sales Director, Huthwaite International – Creators of SPIN Selling)
“Music provides an effective way to communicate with the brain of your customers because it is a most primitive and emotional stimulus. Companies that find a way to link music to their intention are already ahead of the game! It will rock them!" (Patrick S. Renvoise, Chief Neuromarketing Officer, SalesBrain)