Firms of Endearment

  • by Rajendra S. Sisodia, David B. Wolfe, Jagdish N. Sheth
  • Narrated by Stow Lovejoy
  • 11 hrs and 33 mins
  • Unabridged Audiobook

Publisher's Summary

Today's best companies get it. From Costco to Commerce Bank, Wegmans to Whole Foods, they're becoming the ultimate value creators. They're generating every form of value that matters: emotional, experiential, social, and financial. And they're doing it for all their stakeholders. Not because it's politically correct, but because it's the only path to long-term competitive advantage. These are the Firms of Endearment: Companies people love doing business with. Love partnering with. Love working for. Love investing in. Companies for whom "loyalty" isn't just real, it's palpable, and driving unbeatable advantages in everything from marketing to recruitment.
You need to become one of those companies. This audiobook will tell you how. You'll find specific, practical guidance on transforming every relationship you have - with customers, associates, partners, investors, and society. If you want to be great, truly great, this is your blueprint.

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Customer Reviews

Most Helpful

Good Topic-Needs a Once Over

good concept but the text is overly repetitive and needs a good editing to pull similar topics together
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- Peter

Essential information

this book provides truly Essential information for anyone and everyone contemplating their careers or corporate sustainability
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- N. A. R. Taibah

Book Details

  • Release Date: 11-09-2007
  • Publisher: Audible Studios