Regular price: $13.99

Free with 30-day trial
Membership details Membership details
  • A 30-day trial plus your first audiobook, free
  • 1 credit/month after trial – good for any book, any price
  • Easy exchanges – swap any book you don’t love
  • Keep your audiobooks, even if you cancel
  • After your trial, Audible is just $14.95/month
Select or Add a new payment method

Buy Now with 1 Credit

By confirming your purchase, you agree to Audible's Conditions of Use and Amazon's Privacy Notice. Taxes where applicable.

Buy Now for $13.99

Pay using card ending in
By confirming your purchase, you agree to Audible's Conditions of Use and Amazon's Privacy Notice. Taxes where applicable.

Publisher's Summary

Nolan Bushnell founded the groundbreaking gaming company Atari, the restaurant chain Chuck E. Cheese's, and two dozen other companies. He also launched Steve Jobs' career, along with those of many other brilliant creatives over the course of his five decades in business. In his eagerly awaited first book, Bushnell explains how to find, hire, and nurture the people who could turn your company into the next Atari or the next Apple.
The business world is changing faster than ever, and every day your company faces new complications and difficulties. The only way to resolve these issues is to have a staff of wildly creative people who live as much in the future as the present, who thrive on being different, and whose ideas will guarantee that your company will prosper when other companies fail.
©2013 Nolan Bushnell (P)2013 Brilliance Audio, Inc.
Show More Show Less

Customer Reviews

Most Helpful

By T. Leach on 08-18-15

Great book for creative!

I have often wondered what needed to keep my creativity alive. This book is an excellent primer. for creating a company where creative types would love to work.

Read More Hide me

2 of 2 people found this review helpful

See all Reviews