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Publisher's Summary

In every field, from chess to gymnastics, we can make bigger gains by reducing mistakes than by making winning moves. This is especially true in business. We study the greats, trying to extract valuable lessons, when avoiding a few key blunders would be more valuable.
Fortunately, advice on what not to do is universally applicable. The ways to fall down the mountain are shared by all climbers, no matter which path they've chosen.
This book is here to teach you how NOT to fall down the mountain.
How can you be an entrepreneur that beats the odds? How do you build a successful business that not only changes the world for the better, but creates generational wealth for you and your family? You simply need to avoid mistakes - and this book will show you how.
©2015 Lucas Carlson (P)2015 Lucas Carlson
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Critic Reviews

"This book is a fantastic Entrepreneurship 101 course. If you are serious about building a company, this is where to start." (Tucker Max, New York Times #1 best-selling author and entrepreneur)
"Lucas imparts the sound tactics of a seasoned veteran. Invest wisely in your company's most valuable asset: you." (Oliver Lade, entrepreneur)
"Packed with insight, witty humor and approaches to difficult situations. Lucas shares truths that have an audience beyond the entrepreneurs for which the book is intended. His experience shines through the book as he draws the reader in to explore a mindset of what it means to be a founder." (Brandon Dube, founder)
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Customer Reviews

Most Helpful

By Amazon Customer on 02-13-17

Entertaining and Educational

Would you listen to Finding Success in Failure again? Why?


What did you like best about this story?

I love how it's told as a story about Lucas' life, then immediately switches to practical tips on how to avoid mistakes he's made

What does Chris Murray bring to the story that you wouldn’t experience if you just read the book?

Did not read the book, The narration was lovely just the right levels of clear and upbeat to keep me interested

Any additional comments?

I was voluntarily provided this free review copy audiobook by the author, narrator, or publisher

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By Dum on 04-15-16

Nice reading

It is nice to hear the story and advices from an entrepreneur who failed and succeeded. He not only talk about the ways to market your idea but also virtues and priciples that you should set up from the beginning and keep till the end.

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Customer Reviews

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By Jason on 09-01-15

Succinct advice for all potential startup founders

Well written, honest, direct, and succinct advice from Lucas on what he encountered, did wrong, and what you can learn from it. If you are looking to start a company especially a high-tech one, you would be well advised to listen to this book, it won't take long and I would bet that you will listen to it more than once. If the only thing you get from this is that you want to be starting a company that solves a problem people are looking to have solved, rather than solving a problem that no one knows they have. Find the people who's hair is on fire.

Would highly recommend.

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Customer Reviews

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By brenton on 06-15-15


Thoroughly enjoyable and captivating delivery! will re-listen as there is a goldmine of information. 5/5

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