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Publisher's Summary

How to launch a successful startup without embarrassing mistakes.
What if you could learn more from my failures than from all of Elon Musk's successes combined? Imagine if you could spare yourself years of heartache and self-loathing pounding your head against mistakes I've already made for you.
Amazon best-selling author Lucas Carlson presents an entrepreneurship book unlike any other out there. Most startup books focus on the successes of famous founders, but that success is riddled with egomaniacs and survivorship bias. For every one Steve Jobs, there were thousands of geeks just like him who did everything the same as Steve Jobs but never started Apple. So, following in Steve Jobs' footsteps might never again lead to success.
For that reason, Nassim Taleb and many others say that learning from mistakes is more robust than learning from successes, because almost everyone makes the same mistakes. The problem is most people aren't willing to be open, honest, and totally candid about their mistakes.
In this audiobook, you'll learn:

How to use Bayesian statistics to pick startup ideas
The startup killing problem with most mission statements
Seven things most founders wish someone had told them at the start
How to manage the difficult conversations
How to make a marriage survive a startup
How to think through splitting up equity in a company
Bonus: How to manage founder psychology (some reviewers say this is the most important chapter in the book)
Bonus: A philosophy of entrepreneurship that can add depth and meaning to your work
Listen to this audiobook to find out how to start a business and not make the most egregious errors that plague most founders.
Pick up your copy today!
©2015 Lucas Carlson (P)2015 Lucas Carlson
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Critic Reviews

"This book is a fantastic Entrepreneurship 101 course. If you are serious about building a company, this is where to start." (Tucker Max, New York Times number one best-selling author and entrepreneur)
"Lucas imparts the sound tactics of a seasoned veteran. Invest wisely in your company's most valuable asset: you." (Oliver Lade, entrepreneur)
"Packed with insight, witty humor and approaches to difficult situations. Lucas shares truths that have an audience beyond the entrepreneurs for which the book is intended. His experience shines through the book as he draws the reader in to explore a mindset of what it means to be a founder." (Brandon Dube, founder)
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Customer Reviews

Most Helpful
5 out of 5 stars
By James & Cindy Jackson on 02-13-17

Entertaining and Educational

Would you listen to Finding Success in Failure again? Why?


What did you like best about this story?

I love how it's told as a story about Lucas' life, then immediately switches to practical tips on how to avoid mistakes he's made

What does Chris Murray bring to the story that you wouldn’t experience if you just read the book?

Did not read the book, The narration was lovely just the right levels of clear and upbeat to keep me interested

Any additional comments?

I was voluntarily provided this free review copy audiobook by the author, narrator, or publisher

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5 out of 5 stars
By Dum on 04-15-16

Nice reading

It is nice to hear the story and advices from an entrepreneur who failed and succeeded. He not only talk about the ways to market your idea but also virtues and priciples that you should set up from the beginning and keep till the end.

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Customer Reviews

Most Helpful
5 out of 5 stars
By Jason on 09-01-15

Succinct advice for all potential startup founders

Well written, honest, direct, and succinct advice from Lucas on what he encountered, did wrong, and what you can learn from it. If you are looking to start a company especially a high-tech one, you would be well advised to listen to this book, it won't take long and I would bet that you will listen to it more than once. If the only thing you get from this is that you want to be starting a company that solves a problem people are looking to have solved, rather than solving a problem that no one knows they have. Find the people who's hair is on fire.

Would highly recommend.

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Customer Reviews

Most Helpful
5 out of 5 stars
By brenton on 06-15-15


Thoroughly enjoyable and captivating delivery! will re-listen as there is a goldmine of information. 5/5

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