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Publisher's Summary

This audiobook emphasizes that financing your business is just as much of a sales challenge as selling customers. The author focuses on matching up your fund raising with the stage of development your firm is at - and not to get ahead of yourself. Most startups at first need to be financed by family and friends as well as the entrepreneurs themselves. Once your business has had a proof of concept, meaning that a substantial number of people or companies have bought its products successfully, then you can seek angel investors outside of your family and friends network. Then you can move to secured lending when you have accounts receivable to finance.The author emphasizes working with suppliers and customers as sources of financing through longer terms from suppliers and shorter payment terms from customers.
After discussing this cycle of finance, the audiobook focuses on the skill set to acquire the money. It starts with knowing your deal: what the elevator pitch is that you need to refine to get angels, investors, and lenders to listen to your longer story. Much of what you are is defining what you are not, so that your brand or name or service reflects a clear mission statement for customers and financial people alike. Then the audiobook provides suggestions about how to close financings through strategic thinking, as well as tips on hiring the financial people you need to hire or contract with to handle that side of your business. This is a must-listen for entrepreneurs. along with Business Startup by the same author.
© and (P) Christina Brown
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Customer Reviews

Most Helpful

By Tracie on 02-06-12

Correct and to the point!

What did you love best about Finance Your Business?

I will use this book as a reference for many years. As a young woman especially this gave me a great foundation to start and continue with my future goals. The language was concise and direct and more accurate than many of the seminars I've attended over the last few years.

What did you like best about this story?

It was direct and the explanations were great. They weren't too winded and it was in common language so everyone, especially those dedicated truly have a road map. I liked the enthusiastic reading also.

Have you listened to any of Deaver Brown’s other performances before? How does this one compare?

I haven't.... but I would read/ listen to other subject matters from Mr. Brown.

Was this a book you wanted to listen to all in one sitting?

I have an 11 month old and I'm a full time working mom. There was no way that I could listen or read a book in one sitting.<br/><br/>Book marking the chapters on my Kindle made it easy to find where I left off.

Any additional comments?

I don't think there's anything wrond with self promotion. I think at the end of the audio book there should have been a

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1 of 1 people found this review helpful


By Crunchy Bananas on 05-27-08

Quick and To-the-Point

A simple synopsis on funding options for your business.

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