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This book helped me understand branding for my small business so much more and in a different way than I've ever heard it approached! The best part of the book I thought was the second half when she gave practical ways to use you "brand advantage". You MUST take the branding test (for free) online, it's so worth it!! Thanks Sally :)
2 of 2 people found this review helpful
If you want to learn about marketing, this is where you should START. Author gives great side-stories as a bonus
1 of 1 people found this review helpful
No doubt an interesting and important text. But can't stand her chuckling about her own (not always intelligent) jokes. There is sth for professional actors reading texts...
came to this book after I heard the author on a well known podcast and was intrigued by her message and approach to the subject of what fascinates -- the book did not disappoint - there is so much useful material in both the book and the accompanying PDFs.
orange tickets, pistachio icecream & passionating fascination will resonate with all who desire more magnetic attraction for opinions, presence, products & services