Fascinate, Revised and Updated

  • by Sally Hogshead
  • Narrated by Sally Hogshead
  • 7 hrs and 39 mins
  • Unabridged Audiobook

Publisher's Summary

A newly revised and updated edition of the influential guide that explores one of the most powerful ways to attract attention and influence behavior - fascination - and how businesses, products, and ideas can become irresistible to consumers.
In an oversaturated culture defined by limited time and focus, how do we draw attention to our messages, our ideas, and our products when we have only seconds to compete?
Award-winning consultant and speaker Sally Hogshead turned to a wide realm of disciplines, including neurobiology, psychology, and evolutionary anthropology. She began to see specific and interesting patterns that all centered on one element: fascination.
Fascination is the most powerful way to capture an audience and influence behavior. This essential book examines the principles behind fascination and explores how those insights can be put to use to sway:

Which brand of frozen peas you pick in the case
Which city, neighborhood, and house you choose
Which profession and company you join
Where you go on vacation
Which book you buy off the shelf

Structured around the seven languages of fascination Hogshead has studied and developed - power, passion, innovation, alarm, mystique, prestige, and alert - Fascinate explores how anyone can use these triggers to make products, messages, and services more fascinating - and more successful.


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Customer Reviews

Most Helpful

indispensable resource

If you want to learn about marketing, this is where you should START. Author gives great side-stories as a bonus
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- oldtimer97

Loved it ....

Where does Fascinate, Revised and Updated rank among all the audiobooks you’ve listened to so far?

Really happy with it

What did you like best about this story?

There is currently concrete examples and it is well structured

What does Sally Hogshead bring to the story that you wouldn’t experience if you just read the book?

.....actually opposite... not having the boom prevent me from accessing the PDF

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- Amazon Customer

Book Details

  • Release Date: 04-26-2016
  • Publisher: HarperAudio