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Publisher's Summary

Have you ever seen advertisements on Facebook and asked yourself, "How can I do that for my business?" Well if you've ever been on Facebook, then you've definitely seen ads...because that's how Facebook makes its money. And here's the good news: Advertising on Facebook is incredibly easy to do and it's even more incredibly effective!
Facebook has built an audience of more than 1.4 billion registered users worldwide. That's more than the population of China. Advertisers continue to pump money into Facebook advertising because of one simple fact: it works.
In this book, you'll earn everything you need to know to be a successful Facebook advertiser, from setting up your account, defining your campaign goals, creating compelling images and copy, and targeting the right audience.
What you may not know about Facebook advertising:


75% of today's businesses promote their products through Facebook advertising.
Of Facebook's 1.49 billion users, 1.19 billion access Facebook from their mobile phone. They carry advertising potential with them in their pockets!
The average user spends 40 minutes on Facebook each day.
Facebook advertising revenue grew from $1.97B in 2010 to $12.47B in 2014.
Advertisers understand the power of Facebook.
Facebook accounts for more than 9% of all digital advertising, and 18% of global mobile advertising.
92% of social marketers are using Facebook for advertising.
More than 30 million businesses now have a Facebook fan page.

©2016 Leopard Publishing (P)2016 Leopard Publishing
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Customer Reviews

Most Helpful
4 out of 5 stars
By Richard on 11-23-16

Overall a good book

Tells you the basics but I was hoping to listen to something that will give me a few fresh ideas. This tells you the guidelines and leaves the rest for you. But a great start.

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2 out of 5 stars
By marc on 07-26-16

Poor content

It doesn't bring much advise on how to work with Facebook ads, I wouldn't buy it again for sure.

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Customer Reviews

Most Helpful
3 out of 5 stars
By Daniel on 03-16-17

Basic

This book is the basics to Facebook advertising. It's good depending on your current knowledge

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Customer Reviews

Most Helpful
1 out of 5 stars
By Jake on 02-08-18

No Real Advice!

This audiobook is great if you want to learn the definitions of Facebook ad settings (even though they are obvious, ie 'get people to click your app' is obviously doing exactly that) but there is no real marketing or advertising advice in this book. No ad campaigns, just definitions of obvious settings. Very disappointed.

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