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What made the experience of listening to Facebook Advertising the most enjoyable?
This audiobook is a good guide for someone who wants to start using facebook to get more business exposure.
I received a free promo code for this audiobook in exchange for an honest review. As a thirty-something freelance artist & writer, I hoped for insights and tips that I hadn't already run across. The internet is chock full of advice, and sifting through it is a chore, especially once you've already soaked up the beginner-level layers.
Unfortunately, I didn't find anything new in this book. The advice is generalized and aimed at beginners, with very few specific examples of successes, and no specific examples of failures. The narrator has a warm and confident voice that makes listening easy, but I wanted more salient content. It would help if the author had written about why and how he uses Facebook ads. It would also help if he'd quoted owners of small businesses dealing with specific issues. Such as: What if you can't afford to pay a full-time staff member to maintain interest in a FB page? Examples of when it's better to have a FB page drive traffic to a company website, vs. having a website drive traffic to a company FB page. Etc.
My expectations might have been too high. But there is plenty of free advice for beginners in every realm of marketing; for a paid product, I would expect more.