Regular price: $14.95

Free with 30-day trial
Membership details Membership details
  • A 30-day trial plus your first audiobook, free
  • 1 credit/month after trial – good for any book, any price
  • Easy exchanges – swap any book you don’t love
  • Keep your audiobooks, even if you cancel
  • After your trial, Audible is just $14.95/month
Select or Add a new payment method

Buy Now with 1 Credit

By confirming your purchase, you agree to Audible's Conditions of Use and Amazon's Privacy Notice. Taxes where applicable.

Buy Now for $14.95

Pay using card ending in
By confirming your purchase, you agree to Audible's Conditions of Use and Amazon's Privacy Notice. Taxes where applicable.

Publisher's Summary

For small organizations, public relations may feel like a luxury to be indulged in at some point in the distant future. Author Jennifer Farmer argues you don't need a multi-million dollar budget to have a successful public relations program.
The key is to breaking through in the media by being credible, creative, responsive and relentless. The success of organizations oriented toward social change is dependent on a proactive and robust public relations arm. Organizations must be just as committed to public relations as they are to the work they are spearheading. This book offers key insights to conduct low or no cost PR strategies that can help any organization garner continual media attention and support.
Extraordinary PR, Ordinary Budget makes the convincing case that mission-based organizations, whether working in the nonprofit or private sector, must have a proactive and responsive PR apparatus that sits central to their work. Effective PR is more than getting media hits and paid media placement - it is about ramping up support for important causes.
©2017 Jennifer R. Farmer (P)2017 Jennifer R. Farmer
Show More Show Less

Customer Reviews

Most Helpful

By Matt LaClear on 09-21-17

Political Digs Got Annoying by Chapter 3

This book reads more like a Republicans are evil hit piece than it does a PR book.

Read More Hide me
See all Reviews
© Copyright 1997 - 2018 Audible, Inc