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I have studied sales influence persuasion and written thousands of different scripts for multiple different products and services his words choices and examples are spot-on I use all of them regularly subconscious some subconscious but I was thrilled to hear it all
9 of 9 people found this review helpful
Would you consider the audio edition of Exactly What to Say to be better than the print version?
Depends on your preference. What I will say, is that the content and the way Phil delivers it in the audio version, made this listen incredibly valuable and impactful, as well as fun to listen to. Listening to this audio book, I felt as though I was sitting next to a friend who was sharing valuable information with me, rather than listening to an author who was talking at me. This resulted in me enjoying the experience more, as well as the content being far more impactful.
What did you like best about this story?
The direct applicability of the content.
What insight do you think you’ll apply from Exactly What to Say?
This book delivers a ton of a-ha moments, throughout its entirety. All of which are directly applicable in multiple areas of your life.
Any additional comments?
If you deal with people in your personal and professional life, then you need to read / listen to this book.
17 of 18 people found this review helpful
Just one salesman’s (telemarketer or door-to-door salesman) personal advice on words to use to close the deal. Nothing to do with influencing and how to pitch ideas in general. The recommendations are not based on any validated research supported with evidence and representative of general population, helped with explanation as to why some approaches would or would not worked. Just things like: “say most people choose this product” or “ask would you be open minded about...”. In reality you could ask the same in several ways what matters more is probably your demeanour and language/vocabulary choice specific to the occasion/person rather than the exact wording. And this author seems to think that he figured out the exact magic formula for specific words and phrases that are going to work “for most people most of the time” rather than whatever else you are doing now, “which works for some people some of the time”... very quantifiable and proved by evidence!! And he only provides anecdotal evidence at best. Waste of time and money!!
1 of 1 people found this review helpful
A must have book. I'd strongly recommend for anyone wanting to get into sales or to get the upper hand on a conversation.