Finally a go-to guide to creating and publishing the kind of content that will make your business thrive. Everybody Writes is a go-to guide to attracting and retaining customers through stellar online communication, because in our content-driven world, every one of us is, in fact, a writer. If you have a web site, you are a publisher. If you are on social media, you are in marketing. And that means that we are all relying on our words to carry our marketing messages. We are all writers. Yeah, but who cares about writing anymore? In a time-challenged world dominated by short and snappy, by click-bait headlines and Twitter streams and Instagram feeds and gifs and video and Snapchat and YOLO and LOL and #tbt... does the idea of focusing on writing seem pedantic and ordinary? Actually, writing matters more now, not less. Our online words are our currency; they tell our customers who we are. Our writing can make us look smart or it can make us look stupid. It can make us seem fun, or warm, or competent, or trustworthy. But it can also make us seem humdrum or discombobulated or flat-out boring. That means you've got to choose words well, and write with economy and the style and honest empathy for your customers. And it means you put a new value on an often-overlooked skill in content marketing: How to write, and how to tell a true story really, really well. So being able to communicate well in writing isn't just nice; it's necessity. And it's also the oft-overlooked cornerstone of nearly all our content marketing.
In Everybody Writes, top marketing veteran Ann Handley gives expert guidance and insight into the process and strategy of content creation, production and publishing, with actionable how-to advice designed to get results. These lessons and rules apply across all of your online assets - like web pages, home page, landing pages, blogs, email, marketing offers, and on Facebook, Twitter, LinkedIn, and other social media.
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Dreadful voiceover spoilt this excellent book
Women into unicats and unicorns
Steven Pressfield, his mellow voice is soothing
Different person doing the voiceover would have made a huge difference.
I lasted less than 5 mins of the breathless screechy drone, it was like nails on a chalk board. The narrator was sadly the worst I've come across on Audible -- so disappointed! Spoilt the experience and anticipation completely.
I'm going to buy the book and read that instead, having glimpsed the book in a store it looked a pretty good read and have followed Ann Handley's excellent blog for a while.
Read the book and skip this audio recording. Was disappointed my money was wasted :(
So much data I'll have to buy the hardcopy
- Bruce Derflinger