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Publisher's Summary

Step away from the craft fair. Set up shop on Etsy, the world market for art, design and home decor! For artists, crafters, designers, and vintage resellers, it's a revolution. Never before has it been so easy to open a storefront that will reach millions of paying customers - with no up-front investment - online, in an afternoon! Learn how thousands of Etsians, young and old, have launched their business on a shoestring, usually part-time at home. See how to sell items quickly, earn money, and have fun doing it. Discover the new twist on good old-fashioned word-of-mouth advertising made possible online, courtesy of Facebook, Google, and Etsy itself. You'll learn the best tools for making it all work, no computer geekery required. With tips to work smarter, you'll have more time to spend doing what you love: creating, finding new treasures, and belonging to a community of like-minded, independent artisans.


Listen to easy-to-follow guides for registering on Etsy.com and selling your handmade items, vintage finds, or crafting supplies
Instantly supplement your brick-and-mortar store sales with an online sales outlet in the world's biggest and best-known artists' marketplace
Hear examples and insider tips from dozens of Etsy's top sellers
Learn to create an online shop and market your own brand
Discover how to describe and photograph your items like a consummate professional
Learn how to price your items to maximize your sales and fatten your profits
Learn how to process your Etsy payments and avoid scams
Get tax deductions for your home studio or office and travel expenses
License your designs to extend your reach and earn more
Automate your administrative chores with Etsy apps
Learn to use keywords to drive visitors to your Etsy shop
Generate word of mouth and "free" advertising, and see why paid advertising is usually a waste of money
Take your business to the next level by attracting wholesalers and retailers

©2012 Stephen W. Weber (P)2012 Stephen W. Weber
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Customer Reviews

Most Helpful

By gina on 07-10-12

Great Info, Fair Narration

What do you think the narrator could have done better?

Narration was the only place this audiobook disappointed; where was the audio editor when the narrator pronounced "Rodeo Drive" (in Beverly Hills) like a yee-haw-cowboy "Ro-dee-o" and not "Ro-day-o" as is correct; and "Greenwich Mean Time" was pronounced several times as "Green-witch". Mispronunciation was a little distracting.

What did you learn from Etsy 101 that you would use in your daily life?

Absolutely TOP NOTCH primer on all things Etsy.....I cannot believe the amount of info in this book, absolutely great, highly recommend if you are considering opening an Etsy store.

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7 of 7 people found this review helpful


By T on 07-24-12

Good for newbies

This book was a bit slow for my tastes, and simplistic in its information provided at times.
That said, it would be great for someone with little or no experience with a site like Etsy (or eBay and other online selling venues for example) and needs hand holding.
There also was some useful information and ideas, and it was well thought out.

I would recommend it, if you are setting up a serious Etsy store, it couldn't hurt to learn all you can before launching your biz, or possibly give you some new insights.

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8 of 9 people found this review helpful

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