Epic Content Marketing

  • by Joe Pulizzi
  • Narrated by Joe Pulizzi
  • 8 hrs and 34 mins
  • Unabridged Audiobook

Publisher's Summary

How do you cut through the noise, commotion, and bad information that is right now cluttering up your customers' digital space?
Epic Content Marketing. One of the world's leading experts on content marketing, Joe Pulizzi explains how to draw prospects and customers in by creating information and content they actually want to engage with. No longer can we interrupt our customers with mediocre content (and sales messages) our customers don't care about.
Epic Content Marketing takes you step by step through the process of developing stories that inform and entertain and compel customers to act - without actually telling them to. Epic content, distributed to the right person at the right time, is how to truly capture the hearts and minds of customers. It's how to position your business as a trusted expert in its industry. It's what customers share and talk about.
Once we hook customers in with epic content, they reward us by sending our sales through the roof.


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Customer Reviews

Most Helpful

Falls flat. Feels like a clone of better books.

What could have made this a 4 or 5-star listening experience for you?

Having listened to a number of other marketing books hitting the same key points, this point needs to drop the sense of convincing you by wearing you down, or convincing you that Epic Content Marketing is the huge notion that you've been missing out on, without ever talking to you about it.
I honestly think this book should do exactly what it is trying to preach, which is be boiled down to its essence so that it is of the most amount of value to the listener.

Would you ever listen to anything by Joe Pulizzi again?

I'd seriously think twice before doing it.

How did the narrator detract from the book?

The narrator/author seems to slip into a professorial tone, as if he will convince you of what he is saying by talking about it long enough.

If you could play editor, what scene or scenes would you have cut from Epic Content Marketing?

I'd clean up the first half by removing the sense that the author is trying to convince you that Epic Content Marketing is a real thing without seemingly talking about it in the concrete.
Also, it is annoying for the narrator to talk to say things like "If you're reading this..." of course I'm not reading this, it's the audio book, so cut that out.

Any additional comments?

This book comes across as a "I'll do a book too" and then the author seems to become bored with it. There was no new insights relative to other books in the same space. Very disappointing.

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- Adam Dreece

I Should Have Started With This One...

I have read (and listened to) several books on content and online marketing. Most of them have several good points and one or two great points. Epic Content Marketing is the book that I wish I had started with! I thought that the listening experience would be filled with a lot of "yeah, I've heard this already" moments but it has been exactly the opposite - I have set an endless stream of bookmarks and I plan to go back and listen to the whole thing again later, in addition to studying the bookmark moments. Lots of gold here!
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- Chris D

Book Details

  • Release Date: 12-20-2013
  • Publisher: Elephant Audiobooks