Epic Content Marketing

  • by Joe Pulizzi
  • Narrated by Joe Pulizzi
  • 8 hrs and 34 mins
  • Unabridged Audiobook

Publisher's Summary

How do you cut through the noise, commotion, and bad information that is right now cluttering up your customers' digital space?
Epic Content Marketing. One of the world's leading experts on content marketing, Joe Pulizzi explains how to draw prospects and customers in by creating information and content they actually want to engage with. No longer can we interrupt our customers with mediocre content (and sales messages) our customers don't care about.
Epic Content Marketing takes you step by step through the process of developing stories that inform and entertain and compel customers to act - without actually telling them to. Epic content, distributed to the right person at the right time, is how to truly capture the hearts and minds of customers. It's how to position your business as a trusted expert in its industry. It's what customers share and talk about.
Once we hook customers in with epic content, they reward us by sending our sales through the roof.

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Customer Reviews

Most Helpful

I Should Have Started With This One...

I have read (and listened to) several books on content and online marketing. Most of them have several good points and one or two great points. Epic Content Marketing is the book that I wish I had started with! I thought that the listening experience would be filled with a lot of "yeah, I've heard this already" moments but it has been exactly the opposite - I have set an endless stream of bookmarks and I plan to go back and listen to the whole thing again later, in addition to studying the bookmark moments. Lots of gold here!
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- Chris D

Excellent read for ANYONE in content marketing.

What did you love best about Epic Content Marketing?

The step by step detail. NO fluff, ALL content and practical principles with how-to application advice.


What other book might you compare Epic Content Marketing to and why?

I don't know that their is anything like it? The content marketing niche is relatively new.


Have you listened to any of Joe Pulizzi’s other performances before? How does this one compare?

N/A


Was there a moment in the book that particularly moved you?

There was not just 1 moment...the entire book was full of "AHA" moments.


Any additional comments?

If you are involved in growing a brand of any kind online, you NEED this book. PERIOD!
MUST read

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- brad

Book Details

  • Release Date: 12-20-2013
  • Publisher: Elephant Audiobooks