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Based on extensive research, Entrepreneurship for the Rest of Us reveals the best practices of the most successful entrepreneurs, those who are adept at continually innovating and seeing opportunity where others do not. They do that by following a rigid approach. For example: They never start with a new idea, but by trying to solve a market need. Financing is an afterthought. They get started with the resources at hand (not only does that allow them to move quickly, if things don't work out, they are not out much). Perfect is the enemy of good, it is much more important to get out into the marketplace with a prototype than to keep fiddling with what you have.
In short, the entrepreneurial mindset is a protection against economic uncertainty, and Brown's goal is to spread that thinking to individuals and large organizations alike. Though of course we won’t all start or run our own companies, we need to learn to think like entrepreneurs so that when uncertainty hits, as it will again and again, individuals and companies will be better prepared to not only survive but win.
Customer ReviewsMost Helpful
By Bob on 04-20-16
Good information-a lot of filler
Found the information to be very good and valuable. It did feel like the author was trying to fill a word count or a page requirement. Throughout the book he would start describing something & would say "we'll get to that shortly." It got annoying after a while. Good info though & would recommend to someone wanting advice on starting their business.