Regular price: $24.95
Buy Now with 1 Credit
Buy Now for $24.95
This is a great book. Compelling information written in an interesting way. I must admit I have to rewind some to really understand it, but that's okay - it's full of data, and I'm learning a lot. VERY well organized. I was looking for something that would help me see the entire social media landscape in order to help plan a new business vertical for my company, and I picked the right book. This covers it all.
I would like to say that audio books can be fabulous or completely ruined by the narrator, and Tom Zingarelli has a great combination of verve and neutrality, and he comes across as being genuine. You can't have someone in your ear that sounds like an old announcer who is in love with their own voice and so many narrators do. I'm all for giving old announcers some work (my own father was in radio) but not hour after hour, as intimately associated with your attention as an audiobook.
More Tom Zingarelli, please!
6 of 6 people found this review helpful
This is a must read for anyone involved or wanting to begin Social media marketing.
I apologize for the lack of a creative title to this review, but I felt that this best echoes the raw theoretical writing of this text. No time is wasted on the florally language of creative stories or enhancing the truth, the ideas are presented as if you were reading/listening to a text book (an MBA on Social Media Marketing). This style will work for those that are interested in being educated and not merely entertained, although the raw facts should be entertaining enough. It is designed for those needing an understanding the social science, both scientific and philosophical of Social Media Marketing. I am currently undergoing a second (some passages a third/fourth) read of because there is so much information packed into this "course", so this review may need to be changed or updated as I come into further understanding. For now though, this is definitely the most in-depth text that I have come across and I recommend it to any person or brand leader entering or already involved in this field.
1 of 1 people found this review helpful
Brian Solis is a very highly regarded experts on new and social media. I was looking forward to listening to his book, but after the first 20 minutes, I actually felt sorry for the narrator! The book/script has been written in unnecessarily complex and over-the-top language, that it just comes across as pretentious.
I know that Brian is will be an intelligent man, but I believe it would have been more worthwhile and thoughtful to make the book punchy and easy to follow, rather than trying to impress people with his mastery of English language.
Good content, but this really did put me off.
Keep it simple, if you're going to do another book, Brian. And get over yourself, if you think it's clever to try to impress people with your lexicon. Ironically, he advises people to get their point across clearly and concisely, but does the exact opposite.