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I ordered this book after reading articles and watching video clips about how great is was, but it turned out to be a random collection of general knowledge, peppered with drooling Apple product advocation and anti-(Adobe)Flash statements about how a web site home page should appear. I really was hoping that this would provide some insight into the psychology of customer motivation and product/service marketing, but it turned out to be (in my opinion) overstatement of the obvious.
Hey, the advertising worked on me, so there must be some magic in there somewhere!
10 of 10 people found this review helpful
Garden-variety advice, garden-variety prose. Can't argue with the advice, but it's simply the sort of thing anyone's mom tells them. "Be a good person".
6 of 6 people found this review helpful