Email marketing might be the most misunderstood and screwed up part of small business marketing around.
And it's not their fault. Because most of what the email marketing experts and gurus tell you a) doesn't work; b) makes people not open your emails; c) doesn't work.
I learned the hard way. I've probably sent more crappy, unopened emails than anybody around. And back in the heyday, when people actually looked forward to getting emails, it was okay.
But then the economy tanked, email wasn't so glamorous, and I had to "learn" how to send emails and build relationships that worked. And what works is to a) tell stories; b) not sell so much and c) when you do sell, make a super compelling offer.
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Highly recommend the book!
The content is very valuable. It's one of the best email marketing books I obtained. It's written to the point and the listener can directly put the advise into action.
Looking for actionable steps? Found it!
- Tami Mullen