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As a medical device sales professional with more than a decade of experience I had all but given up reading sales books. At best you could hope to find a couple of tips worth adopting.
Elite Execution is not your typical sales book. The author begins with great insight into what it means to be a sales profession and then proceeds to open the flood gates with great practical and effective ideas that can be turned into immediate results. He moves from every day tips to in-depth strategic planning. These pearls of wisdom are what separate the average from truly elite reps selling disruptive technology in highly competitive sales.