Effective Copywriting Techniques

  • by Anthony Ekanem
  • Narrated by Brigham Sunday
  • 0 hrs and 51 mins
  • Unabridged Audiobook

Publisher's Summary

Advertising is salesmanship multiplied. Nothing more. And advertising copy, or copywriting, is salesmanship in print. The purpose of a copywriter's job is to sell. The selling is accomplished by persuasion with the written word, much like a television commercial sells (if done properly) by persuading with visuals and audio. So it stands to reason that knowing some basic rules or techniques about writing effective copy is in order. Test results will always trump everything, but it is better to have a starting point before you test. So this starting point is the essence of this book. The tips expressed here have been generally time tested and known to be effective.

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Book Details

  • Release Date: 03-25-2016
  • Publisher: Anthony Ekanem