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I found this book very informative and instructive. There is so much content on how to do Ecommerce effectively. Reading it once Is good overall exposure to Ecommerce. I Intend to use it as a daily reference to assist building an Ecommerce Lab for entrepreneurs in our rural community.
This is exactly the kind of method I had been looking for for a few years now.
Thank you so much for this most valuable help. This is very precious and appreciated.
Any additional comments?
The book is broken into 4 parts: principles, strategy, intelligence, marketing. Each section provides key insights into areas that you need to focus on and why it's important to your business. There are many topics discussed, to name just a few: sales funnels, recurring income, conversion tips, competitor analysis, front-end sales, back-end sales, etc.