Regular price: $24.49

Free with 30-day trial
Membership details Membership details
  • A 30-day trial plus your first audiobook, free
  • 1 credit/month after trial – good for any book, any price
  • Easy exchanges – swap any book you don’t love
  • Keep your audiobooks, even if you cancel
  • After your trial, Audible is just $14.95/month
Select or Add a new payment method

Buy Now with 1 Credit

By confirming your purchase, you agree to Audible's Conditions of Use and Amazon's Privacy Notice. Taxes where applicable.

Buy Now for $24.49

Pay using card ending in
By confirming your purchase, you agree to Audible's Conditions of Use and Amazon's Privacy Notice. Taxes where applicable.

Publisher's Summary

Here's how entrepreneurs find the next big thing - and make it huge. The era of easy money and easy jobs is officially over. Today, we're all entrepreneurs, and the tides of change threaten to capsize anyone who plays it safe. Taking risks is the name of the game - but how can you tell a smart bet from a stupid gamble?
Andy Kessler has made a career out of seeing the future of business, as an analyst, investment banker, venture capitalist, and hedge-fund manager. He evaluated the business potential of the likes of Steve Jobs and Michael Dell before they were Steve Jobs and Michael Dell. His eye for what's next is unparalleled. Now Kessler explains how the world's greatest entrepreneurs don't just start successful companies - they overturn entire industries. He offers 12 surprising and controversial rules for these radical entrepreneurs, such as:

Eat people: Get rid of worthless jobs to create more wealth for everybody
Create artificial scarcity for virtual goods
Trust markets to make better decisions than managers
Whether you're at a big corporation or running a small business, you're now an entrepreneur. Will you see change coming and grab on to opportunity - or miss the boat?
©2011 Andy Kessler (P)2011 Gildan Media Corp
Show More Show Less

Critic Reviews

"Mr. Kessler has written an entertaining business book, in which it is more than possible to learn something. That is a rare combination." (The New York Times)
Show More Show Less

Customer Reviews

Most Helpful

By Wayne on 11-24-15

One of the best business books!

I'm looking back at some of the best and worst Audible books I have listened to during the last decade and writing some reviews. Eat People is from 4 years ago.

Andy Kessler is an American gem! Sure, he has written eight books each well worth reading, but the key is his remarkable success in business in our country. I will not try to summarize those successes, but they are readily available on the Internet.

Eat People is neither the first nor most recent of Kessler's books that use audacious, attention drawing titles nor is the first to make controversial statements. Kessler's comments are always worth considering. My advice is to read the books and take away what you will. I love this book and recommend it without reservation.

Read More Hide me

6 of 7 people found this review helpful


By Nichelle on 02-21-11

I Can't Believe He Said That

I took off one star because I really didn't appreciate the author labeling athletes and doctors as "thieves" because they generally overcharge for their services and do little to advance society as a whole. I'll have to listen to that chapter again to get the full grasp of what he's talking about.

Aside from that, I do agree with his overall point that technology "eats people" by devouring jobs. I also agree with the author in that this is a necessary part of society's advancement. It's hard to understand how unions slow economic growth until he compares public transit in China to that of New York and offers other examples of how unions delay technological progress. Very thought provoking, though a bit unsettling.

Read More Hide me

2 of 2 people found this review helpful

See all Reviews

Customer Reviews

Most Helpful

By ZuluFloW on 09-14-16

Super title

In depth, succinct and well presented. Will take a few revisions for all the info to really sink in.

Read More Hide me
See all Reviews
© Copyright 1997 - 2017 Audible, Inc