ESPN The Company reveals the inside scoop on the biggest business story in sports, detailing the creative and innovative spirit and practices that drove the programming, products, and services of the most powerful and prominent name in sports media. The authors provide a behind-the-scenes perspective on how ESPN dealt with its many partners and how the company handled mistakes and missteps along the way - from the humble beginnings of ESPN as an underrated start-up to the pinnacle of its success as a major industry player.More
"Any sports fanatic can appreciate what ESPN has done for sports viewing. ESPN: The Company provides keen insights into the business plan, leadership, and passion that dramatically changed the scope of sports television." (T. Boone Pickens)
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