If you are an investor, Peter will introduce you to a unique framework to evaluate potential Internet investments. You'll be introduced to rules of Web investing and tips for venture capitalists. If you are currently running an Internet business, Peter will introduce you to the Pyramid of Web Business Models to help you evaluate where your business is at, where it's headed, and what your strategic options are for success. These strategies will also help non-Internet business managers assess the costs and benefits of engaging in e-commerce.
In E-Profits you'll learn:
The pyramid of different web business models
Ten important principles for e-commerce success
The myths and realities of web business
Things to avoid on your website
The spectrum of e-commerce architectures
Negotiating deals and managing implementation
Adaptability as the market changes
Getting traffic to your site
In clear language with powerful examples from dominant industry leaders that Peter has consulted with, E-Profits gives you specific e-commerce applications that have generated high payoffs and created a competitive advantage for companies. He also dissects less effective ventures and tells you why they fell short. Case studies show you how companies have wrestled with their transition to e-commerce and managed not only to introduce, but also to sustain change and make a profit. To capture your share of the action, the time to implement your e-commerce strategy is now. This program will provide you with a uniquely practical blueprint - one that is focused on measurable return on investment.
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kind of old content
I think the author presents its content very well paced
Many examples of the internet industry
When the aouthor explians the dot.com dot bomb event
It is hard to make a movie out of it
The content is very old, I think it pertains to 2002 o some time around that year.
Great Book if this was the year 2000
While there are a couple of key fundamental points that can apply to today's market, the majority of examples are extremely dated (e.g. failure of Walmart.com, and Walmart not having an online presence). Most of the examples and guidance provided in this book are extremely general, and Mr. Cohan refers to "the Internet" like its a foreign object from outer space.
Needs current, relevant content examples.
Simply put, No.
I was extremely disappointed with the content contained in this book, and only made it through Chapter 6 before I couldn't listen any longer. The narration is probably the poorest I have heard on an Audible book to date. While I enjoy informal, conversational tone, Mr. Cohan's repetitive use of "um and uh" became extremely aggravating, very quickly.
This book is outdated for anyone looking to get in to eCommerce in today's market.