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In E-Profits you'll learn:
The pyramid of different web business models
Ten important principles for e-commerce success
The myths and realities of web business
Things to avoid on your website
The spectrum of e-commerce architectures
Negotiating deals and managing implementation
Adaptability as the market changes
Getting traffic to your site
In clear language with powerful examples from dominant industry leaders that Peter has consulted with, E-Profits gives you specific e-commerce applications that have generated high payoffs and created a competitive advantage for companies. He also dissects less effective ventures and tells you why they fell short. Case studies show you how companies have wrestled with their transition to e-commerce and managed not only to introduce, but also to sustain change and make a profit. To capture your share of the action, the time to implement your e-commerce strategy is now. This program will provide you with a uniquely practical blueprint - one that is focused on measurable return on investment.
Customer ReviewsMost Helpful
By DDD on 09-22-15
Great Book if this was the year 2000
What could have made this a 4 or 5-star listening experience for you?
While there are a couple of key fundamental points that can apply to today's market, the majority of examples are extremely dated (e.g. failure of Walmart.com, and Walmart not having an online presence). Most of the examples and guidance provided in this book are extremely general, and Mr. Cohan refers to "the Internet" like its a foreign object from outer space.
What could Peter S. Cohan have done to make this a more enjoyable book for you?
Needs current, relevant content examples.
Would you be willing to try another one of Peter Cohan’s performances?
Simply put, No.
What reaction did this book spark in you? Anger, sadness, disappointment?
I was extremely disappointed with the content contained in this book, and only made it through Chapter 6 before I couldn't listen any longer. The narration is probably the poorest I have heard on an Audible book to date. While I enjoy informal, conversational tone, Mr. Cohan's repetitive use of "um and uh" became extremely aggravating, very quickly.
Any additional comments?
This book is outdated for anyone looking to get in to eCommerce in today's market.
1 of 1 people found this review helpful