E-Myth Mastery

  • by Michael E. Gerber
  • Narrated by Michael E. Gerber
  • 7 hrs and 29 mins
  • Abridged Audiobook

Publisher's Summary

Michael E. Gerber, the world's leading small business guru and best-selling author of the phenomenally successful The E-Myth Revisited, presents the next big step in entrepreneurial management and leadership with E-Myth Mastery. This audiobook presents a practical, real-world program that can be implemented in real-time in your business. Gerber shows that most businesses fail because of a crisis of vision that creates an inevitable cloud of misdirected activity. Presenting practical exercises to help small business owners recover their vision and passion, he clears a path for getting back to the basic disciplines for business success. The E-Myth credo, Don't work IN your business, work ON it, is spelled out here in the seven essential disciplines followed by every leader of a world-class enterprise. Each discipline provides the leadership keys for unlocking success in the critical areas of business development: Leadership, Marketing, Finance, Money, Management, Client Fulfillment, Lead Conversion, and Lead Generation.
E-Myth Mastery is the ultimate business development program that will help you recover your passion and turn your company into a world-class operation, a turn-key machine for the money and satisfaction that only a successful entrepreneur can enjoy. Get started today!

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What the Critics Say

"An important source." (Booklist)
"A book with a business plan that anyone could implement...and should want to." (Publishers Weekly)

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Customer Reviews

Most Helpful

Good Grief

I love great business books. This isn't one of them. E Myth Revisited was wonderful. I managed to suffer through 2 CD's of E Myth Mastery but couldn't take any more. It's the most painful droning of someone spewing words without information imaginable. Save yourself the pain and read E Myth Revisited twice.
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- Stuart Raburn

Boring, Boring, Boring

This audible book will put you to sleep; in my case, I was frustrated so much as Mr. Gerber kept going on, and on, and on, as if he had to fill the time. After listening for 7 hours and something, I realized he could have put the whole book in 15 minutes. Nothing new in the book; Very Boring Book
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- Manucci

Book Details

  • Release Date: 03-31-2005
  • Publisher: HarperAudio