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Publisher's Summary

Learn to make your small business marketing as simple, effective, and affordable as duct tape.
In Duct Tape Marketing, renowned small business marketing guru John Jantsch shows you how to develop and execute a marketing plan that will give your business the life and longevity you want.
In this audiobook, you will learn the Duct Tape Marketing system and how to apply its principles to your business by following three steps:

First, learn the basics necessary to get customers to know, like, and trust you more.
Next, master the essential Duct Tape System components to get your customers to contact and refer you more.
Finally, really get on a roll by discovering what really works and tuning your business to doing more of it.
This audiobook provides proven, yet elegantly simple, tools to help you grow your small business.
©2011 John Jantsch (P)2011 Gildan Media Corp
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Customer Reviews

Most Helpful
3 out of 5 stars
By Steven on 07-04-13

How to be a Jack of All Trades Marketer

What did you like best about Duct Tape Marketing (Revised and Updated)? What did you like least?

Can a marketing book with advice for small business be too comprehensive? As an owner of a digital marketing firm that serves small business, I've seen too many businesses armed with "just enough information" feel confident enough to participate in marketing areas they should avoid altogether, or find help executing. Google Adwords is a great example. How does a fool make a small fortune using Google Adwords? Start with a large fortune. While I was impressed with the completeness of Jantsch research, many of the marketing areas he made sound simple, simply aren't simple. The businesses that I see succeeding today aren't those who know a little bit about a lot of marketing techniques, or those who use "tactical trial and error" as their strategy. Success belongs to businesses who know where customers come from, and structure marketing around that insight. I give this three stars for being comprehensive and well-organized. To get my 5 stars, I'd want better insights and more focus on strategy. That's what small businesses require today, not a little knowledge about everything.

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14 of 17 people found this review helpful

5 out of 5 stars
By Martin Fournier on 12-12-11

Exactly what I was looking for and more

Would you consider the audio edition of Duct Tape Marketing (Revised and Updated) to be better than the print version?

No I had a hard time taking notes about the resources mentioned in the book

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8 of 12 people found this review helpful

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Customer Reviews

Most Helpful
4 out of 5 stars
By Timothy on 07-18-16

a very good overview to sme marketing

this is a good choice for any small business owners looking to market their business on a budget. the advice is sensible, tried and tested methods.

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2 of 3 people found this review helpful

1 out of 5 stars
By Paul Simister on 06-15-12

Excellent Book but Audible Sucks

Be careful about buying from Audible.
I assumed that, as a company owned by Amazon I would have the same easy time as I do with music downloads.
But these downloads from Audible come in a special format that means you can't transfer over to your mp3 player unless it is one of those that work. My Sony Walkman doesn't.

Not good enough Amazon - you've built your reputation on high customer trust but experiences Audible could destroy it.

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2 of 36 people found this review helpful

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