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What did you like best about Duct Tape Marketing (Revised and Updated)? What did you like least?
Can a marketing book with advice for small business be too comprehensive? As an owner of a digital marketing firm that serves small business, I've seen too many businesses armed with "just enough information" feel confident enough to participate in marketing areas they should avoid altogether, or find help executing. Google Adwords is a great example. How does a fool make a small fortune using Google Adwords? Start with a large fortune. While I was impressed with the completeness of Jantsch research, many of the marketing areas he made sound simple, simply aren't simple. The businesses that I see succeeding today aren't those who know a little bit about a lot of marketing techniques, or those who use "tactical trial and error" as their strategy. Success belongs to businesses who know where customers come from, and structure marketing around that insight. I give this three stars for being comprehensive and well-organized. To get my 5 stars, I'd want better insights and more focus on strategy. That's what small businesses require today, not a little knowledge about everything.
14 of 17 people found this review helpful
Would you consider the audio edition of Duct Tape Marketing (Revised and Updated) to be better than the print version?
No I had a hard time taking notes about the resources mentioned in the book
8 of 12 people found this review helpful
this is a good choice for any small business owners looking to market their business on a budget. the advice is sensible, tried and tested methods.
2 of 3 people found this review helpful
Be careful about buying from Audible.
I assumed that, as a company owned by Amazon I would have the same easy time as I do with music downloads.
But these downloads from Audible come in a special format that means you can't transfer over to your mp3 player unless it is one of those that work. My Sony Walkman doesn't.
Not good enough Amazon - you've built your reputation on high customer trust but experiences Audible could destroy it.
2 of 36 people found this review helpful