It's common knowledge that China has the fastest-growing economy in the world. What is not common knowledge is exactly how Western companies can gain a foothold and increase their profits by doing business inside this next great superpower. Now, respected business journalist Ted Plafker has written a fully detailed, yet user-friendly, handbook on how individuals and companies can succeed in this challenging and often confusing environment. Sections include: "Pinpointing the Top Emerging Markets", "Laws, Rules and Regulations", "Understanding Cultural Differences", and "Sales and Marketing".
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