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Although short, it gave helpful insight in examining how to decipher if a marketing campaign is successful or failing.
Would you consider the audio edition of Does My Marketing Work? to be better than the print version?
I enjoyed listening to the book rather than reading it because it was a shorter read, which gave me the perfect amount of time to listen while commuting to and from the office.
Did you have an extreme reaction to this book? Did it make you laugh or cry?
I definitely had moments where I cracked up, but overall it felt nice to hear advice and a refresher on how to conduct my marketing.
Any additional comments?
This book is the perfect read to give to various members of your marketing department. For those with years to experience to those just getting started, this book provides great info which is thorough and also doubles as a refresher for the seasoned professional.