• Does It Work?

  • 10 Principles for Delivering True Business Value in Digital Marketing
  • By: Shane Atchison
  • Narrated by: Todd Belcher
  • Length: 8 hrs
  • Unabridged
  • Release date: 10-09-15
  • Language: English
  • Publisher: McGraw-Hill Education
  • 3.2 (5 ratings)

Regular price: $19.60

Free with 30-day trial
Membership details Membership details
  • A 30-day trial plus your first audiobook, free
  • 1 credit/month after trial – good for any book, any price
  • Easy exchanges – swap any book you don’t love
  • Keep your audiobooks, even if you cancel
  • After your trial, Audible is just $14.95/month
Select or Add a new payment method

Buy Now with 1 Credit

By confirming your purchase, you agree to Audible's Conditions of Use and Amazon's Privacy Notice. Taxes where applicable.

Buy Now for $19.60

Pay using card ending in
By confirming your purchase, you agree to Audible's Conditions of Use and Amazon's Privacy Notice. Taxes where applicable.

Publisher's Summary

You can collect all the consumer data in the world, but it's not worth much if you aren't using it to move your business forward.
Today, marketers and advertisers can do so much more than launch campaigns and hope for the best. Thanks to data, they can finally know what works and doesn't and use that information to become more effective in the future.
That's where this groundbreaking marketing guide comes into play.
From POSSIBLE, one of the world's most successful digital marketing agencies, Does Your Marketing Work? reveals 10 easy-to-understand principles for building a highly creative organization that thrives on data. You'll learn how to how to set business goals, inspire great ideas, find the right people, measure what matters, and act on insight. The audiobook explains how to evaluate everything from simple projects to long-term brand vitality - all the while keeping the field wide open for brilliant, creative work.
©2015 Shane Atchison (P)2015 McGraw-Hill Education
Show More Show Less
No Reviews are Available
© Copyright 1997 - 2017 Audible, Inc